S&P Dow Jones Indices

Greater New York City Area, New York United States

Advertising / Marketing / PR

Leverage marketing automation to analyze data and derive insights to drive engagement-cycle marketing strategies for use in the creation, distribution and syndication of global index research and education content. - Lead marketing contact database quality program to ensure global anti-SPAM compliance and promote best practices for subscription management and behavioural targeting. - Distill and analyze data to measure email campaign performance, integrate multichannel data, and identify actionable opportunities for subscriber growth, campaign optimization and process automation. - Develop engagement scoring models in Eloqua resulting in predictive benchmarks for use in segmentation, co...