7 deadly game insights: Webinar slides July 2015

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Discover 7 deadly game & player insights to make games profitable & keep players happy. Mark Robinson, CEO of game analytics platform deltaDNA, reveals unique insights generated from the 1000s of games on the platform.

Daten & Analysen

©deltaDNA Ltd.
Today’s speaker
Mark Robinson
CEO & co-founder
deltaDNA
@delta_DNA
/company/deltaDNA
/deltaDNA

©deltaDNA Ltd. 3
Threshold of game engagement

©deltaDNA Ltd.
Key player behaviors
4
NOT ALL PLAYERS
ARE THE SAME

©deltaDNA Ltd.
Behind the insights
deltaDNA is powered by HP
Vertica
5x-1000x faster
10x-30x more data stored
Infinitely scalable
Open architecture

©deltaDNA Ltd.
…what you need to know
7 Deadly Game Insights

©deltaDNA Ltd.
Players who pay later, pay more
Premium daily rewards
Slow content/DLC locking
Good game mechanics are:

©deltaDNA Ltd.
Just converting players to spenders is not enough
Need to plan past the first
transaction
- build for an IAP ‘loop’

©deltaDNA Ltd.
Social conversion is hard, but later is better
Push social as a way to secure progress /
move
between platforms
Reward for connecting, delay invite push till
later

©deltaDNA Ltd.
Night-time players come back
Concentrate live events
and time-based rewards for
the evenings

©deltaDNA Ltd.
Night-time players pay
Aggressive offers in
the evenings
18% increase

©deltaDNA Ltd.
The day of the week impacts retention
Plan User Acquisition for
when engaged players are
most likely to play

©deltaDNA Ltd.
PC users convert best to payers
Cross-platform is the
future, in Unity or others
it is easy to release
across multiple platforms
Even for obvious mobile
games we see strong
conversion numbers on
PC

©deltaDNA Ltd.
Treat your players like people not ATMs
You have novices and experts in your game.
Treat them differently
Make decisions from data – reduce guesswork
Know your players and you will create successful
games
7 deadly insights: Summary

©deltaDNA Ltd.
www.deltadna.com
Thank You
Mark.Robinson@deltaDNA.com

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7 deadly game insights: Webinar slides July 2015

6. ©deltaDNA Ltd. Behind the insights deltaDNA is powered by HP Vertica 5x-1000x faster 10x-30x more data stored Infinitely scalable Open architecture

9. ©deltaDNA Ltd. Players who pay later, pay more Premium daily rewards Slow content/DLC locking Good game mechanics are:

10. ©deltaDNA Ltd. Just converting players to spenders is not enough Need to plan past the first transaction - build for an IAP ‘loop’

11. ©deltaDNA Ltd. Social conversion is hard, but later is better Push social as a way to secure progress / move between platforms Reward for connecting, delay invite push till later

14. ©deltaDNA Ltd. The day of the week impacts retention Plan User Acquisition for when engaged players are most likely to play

15. ©deltaDNA Ltd. PC users convert best to payers Cross-platform is the future, in Unity or others it is easy to release across multiple platforms Even for obvious mobile games we see strong conversion numbers on PC

16. ©deltaDNA Ltd. Treat your players like people not ATMs You have novices and experts in your game. Treat them differently Make decisions from data – reduce guesswork Know your players and you will create successful games 7 deadly insights: Summary