11.3 Promotional Media

Marketing a Small Business Promotional Media Used by Small Businesses.

Promotional Media Channels of communication that serve as tools for promoting ideas, goods, and services to consumers.

Factors Affecting the Costs of Advertising Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Newspaper Media ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Circulation

Circulation ,[object Object],[object Object],[object Object],[object Object]

Production Costs ,[object Object],[object Object]

Newspaper Costs ,[object Object],[object Object]

Magazine costs ,[object Object],[object Object],[object Object]

Preferred space positions ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Preferred space positions

Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radio Costs ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Television Costs

Demographics of Target Market ,[object Object]

Editorial credibility & image ,[object Object],[object Object]

Ability to Obtain Response Rate ,[object Object],[object Object],[object Object]

11.3 Promotional Media

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11.3 Promotional Media