6. Q.2. X is a theory which can be traced back to the great depression of 1930s but
was popularly termed as X when an executive at Estée Lauder noted that the
sales of ________ soared after the 9/11 attacks and he dubbed it as ________ Index –
an alternative economic indicator to measure the sales of the product in question
and related goods.
The theory is based on the assumption (backed by a few examples) that while
facing an economic crisis, consumers will be willing to buy less costly luxury
goods. When less disposable income, consumers stop spending on big ticket
items, but tough times also encourage shoppers to treat themselves, and history
has shown that sales of cheap thrills can do well in a downturn.
Give me X or fill in the blank.
9. Q.3. X was an italian fashion designer whose eponymous company is associated with
bright colours and bold patterns. His colourful style of prints are widely known as _____
prints. Known mostly for this, he was hired by Braniff Airlines when they wanted to
remodel the airlines by putting an end to the ’Plain Plane’.
X designed 6 collections of uniforms for Braniff hostesses, pilots and crew between 1965
– 74, which set a trend in the airlines industry to hire designers. A mark of his impact was
that by 1968 Barbie had versions of all of his first four uniforms.
The following is an ad by Braniff Airlines featuring the clothes by X. He created layered
clothing to allow the hostesses to change clothes to ensure they are dressed correctly
for every occasion.
Give me the name of this ad and the designer X.
14. Q.4. This is a letter written by a well
known indian designer recently, in
response to being called an
‘illegitimate child’ recently.
Id the designer.
17. Q.5. A X is a close-fitting accessory which can be made of a variety of materials
including precious metals such as silver, gold or platinum, velvet, leather etc.
It has been around for centuries now in different forms. The 19th century
fashion for broad X reached its peak around 1900 in part due to Queen
Alexandra of the United Kingdom wearing one to hide a small scar. They were
popular in the 1920s and again in the 1940s when they were often referred to
as dog collars.
ID the accessory X which has been trending a lot since the past few years.
20. Q.6. X is a simple clothing piece created by Chanel in the 1920s. In 1926, Coco Chanel
published a picture of a short and simple _____ _____ in American Vogue. It was termed as
‘Ford’s Chanel’ by Vogue comparing it to Ford’s Model T as it was simple and accessible for
women of all social classes.
Chanel is accredited with the creation and popularization of X which was partly due to the
the timing of her release of X in the market, as it was affordable yet stylish in the Great
Depression era.
X was popular throughout the period, with Hollywood playing its role in adding to its
popularity but this was because of more practical reasons, as filmmakers relied on X because
other colours looked distorted on screen at that time.
For the movie Breakfast at Tiffany’s, a X was designed by Hubert de Givenchy which was worn
by Audrey Hepburn. The dress is often cited as one of the most iconic items of clothing in
the history of the twentieth century and perhaps the most famous X of all time.
ID X.
23. Q.7. The brand X, is an American brand founded in 1967 and was the first brand of its
parent company which first ventured into sportswear and has now expanded to various
other sectors.
Brand Y, was incorporated in 1981 as its parent organisation (founded in 1890) wanted to
have a clothing brand that supported its activities.
There have been many cases where the two companies have had a face off in court
regarding the use of their logos and the activity in question to endorse their products.
Both companies have a silhouette/s of a person/s performing the activity in question.
After the ruling in 2008, the brand Y was directed to use its full name and the year of its
establishment 1890 along with the logo to avoid any confusion.
So give me the two companies X and Y, which have similar logos.
26. Q.8. Guo Pei is a Chinese fashion designer best known for designing dresses for
Chinese celebrities and in America for X’s Gown at the 2015 Met Ball.
The gown weighs 25kg, has a 16ft train, features over 50,000 hour’s worth of hand
embroidery and took two years to make. According to Guo, when first asked she
agreed to the proposal but was wary about whether the singer would be able to
withstand the weight.
Early reactions to the dress design spawned viral memes on social media, with the
eye catching yellow material and sizable train drawing comparisons to various kinds
of food items.
ID X.
30. Q.9. Raghavendra Rathore is an internationally trained fashion designer, who was one of the first
designers to use the ‘Brand India’ positioning for a fashion company.
Rathore was born and raised in Jodhpur, Rajasthan and is a member of the royal family of
Jodhpur. All his collections are driven by a holistic vision of luxury and royalty, inspired by the
old world regalia of Rajasthan.
The Raghavendra Rathore label is synonymous with the Jodhpuri Bandhgala suits that he has
meticulously, nurtured, evolved and made famous internationally.
He recently put up this picture on the instagram where the subject in question has been in news
for the past few months and has been making the waves all across the country for many reasons
including his clothes.
ID the person in question.
33. Q.10. X is a French luxury goods conglomerate known for its jewellery and watches. King Edward
VII of England referred to X as "the jeweller of kings and the king of jewellers.”
It was influenced greatly by the rich Indian civilisations and its jewellery culture. The company
drew on the diversity of traditional indian precious stones and figurative motifs to create a
unique fusion of East and West. X’s customers include the Maharaja of Patiala and the Maharaja
of Nawanagar.
As a result, X started to experiment with various colour combinations and developed a new
design/style Y. The photo shown here is of the necklace called the ‘Hindu Necklace’ which was
bought by Daisy Fellowes.
The designs are considered the perfect mix of East and West
because they are made up of brightly colored gemstones
(like sapphires, rubies and emeralds) carved using Indian
techniques and set in French platinum and diamond
mountings.
The design shares its name with a finely chopped food item
most commonly used in desserts or bakery products.
ID X and Y
36. Q.11. Dove is recognized worldwide for its image of being a socially active
brand. For more than a decade, Dove’s ‘real beauty’ campaign has been hailed as
an example of socially-conscious advertising. Back in 2004, after market research
found that only 4 percent of women thought of themselves as “beautiful”, a
number of ads and online video followed, including a 2013 spot in which
forensic artists drew women based on their own descriptions of themselves, and
again based on a stranger’s descriptions. The message: “You are more beautiful
than you think.”
However, the brand’s most recent campaign of changing their packaging has
tarnished its reputation of being a beauty brand that was on a woman’s side. The
change was made to represent and celebrate diversity in the society.
What change ?
42. Q.13. Topshop, the british fashion retailer has teamed up with the
streaming service _______ and introduced to bring the TV show X to
life in a number of ways, including through in-store activities, fan
screenings and a fashion collection.
The Topshop flagship store has been transformed into a X-inspired
world, which promises to offer the opportunity for fans to “immerse
themselves in some of the show’s most memorable moments”.
Locations that will be featured include a lab, an arcade, a den, and
an alternate dimension.
ID the show X.
45. Q.14. X is a British luxury goods brand whose current business was developed by ______
_______, after whom the company is named, after he inherited his father’s saddlery
business. He addressed the growing demand of automobiles around that time and
started a line of accessories called ‘X’Motorites’. Within a few years the business moved
towards the luxury market with the opening of two stores in Mayfair. By this time, X
had become known not only for motoring accessories but also for motoring attire.
In 1904, _____ patented a windproof pipe to help the driver to smoke a pipe with open
top of the automobiles. ______ cultivated an interest in the development of tobacco
paraphernalia and opened its first pipe shop in 1907.
After becoming a part of the Vendome luxury group (now acquired by Richemont
Group), all of X’s interests in tobacco were divested to Rothmans (now the British
American Tobacco (BAT)). However, the cigarettes are still sold in the name of X.
ID the brand X.
48. Q.15. X is a fictional character and the main protagonist in a
1936 Margaret Mitchell novel, which was later made into a
film.
The character, due to lack of resources, decided to fashion
a dress out of drapes when she was in dire need of one and
didn’t have the money to buy it. This Curtain Dress has now
been immortalized through the movie which was recently
restored along with a burgundy ball gown by a
conservation effort costing around $30,000.
Vogue editor Anna Wintour termed the character as the
most fashionable literary figure ever in an online Q&A
feature.
ID the character
50. Q.16. X was a character created by Richard Felton Outcault, referred to as the "Father
of the Sunday Comic Strip" for his comic strip Buster Brown, which was first published
in 1902. She was the "sweetheart" of the title character Buster Brown and was drawn
from real life.
In 1904, Outcault traveled to the St. Louis World's Fair and sold licenses to up to 200
companies to use the Buster Brown characters to advertise their products. Among
them was the Brown Shoe Company, which later hired actors to tour the country,
performing as the Buster Brown characters in theaters and stores. This strategy helped
the Brown Shoe Company become the most prominently associated brand with the
Buster Brown characters. The style of shoe both Buster Brown and X wore came to be
known by her name, X.
These are shoes secured by a strap over the instep and fastened with a button or
buckle. Although meant for both men and women, they came to be associated with
females only over the years. X remain a classic and is considered as a symbol of
girlhood.
ID the shoe type X.