1. Harnessing the Power
of Social Networking
and the New Media
Mark Nichols marknichols@asu.edu
Delaina Biernstein dbiernst@tempeschools.org
Gary Aungst gaungst@tempeschools.org
NSPRA Seminar, San Francisco June 28, 2009
2. Introductions
1. Write your name, position, and three
questions you have about social media
2. Move around the room share name,
position and questions
3. Create a group of 4 maximum with similar
questions - introduce yourselves, sit
together
3. Goals
1. Create a social network
2. Provide an overview of Web 2.0 and Social Networking
3. Identify Social Networking Strategies
4. Explore a variety of tools and their uses
5. Provide resources for getting started
6. Share ideas for implementation
8. Ground Rules
1. Share your knowledge
2. Ask/post questions
3. Actively participate
4. Keep you arms and legs inside the vehicle
9. Ground Rules
1. Share your knowledge
2. Ask/post questions
3. Actively participate
4. Keep you arms and legs inside the vehicle
5. Don’t Panic
10. Tool and Resources
Overview
• Google site access and participation
http://sites.google.com/site/nspra2point0
• Twitter hashtag #nspra2.0
• Tag all items - nspra2.0
11. Getting to the Work Space
http://sites.google.com/site/nspra2point0
12. Getting to the Work Space
http://sites.google.com/site/nspra2point0
13. Getting to the Work Space
http://sites.google.com/site/nspra2point0
23. What do you want to
accomplish?
Increase awareness Collaborate
Educate parents Provide customer service
Improve your image Get feedback
Discuss Provide information
Recruit Quash a rumor
25. Define your goals
Not a good goal: “I want to create an online
community for our employees.”
26. Define your goals
Not a good goal: “I want to create an online
community for our employees.”
Little bit better goal: “I want to create an
online community for our teachers.”
27. Define your goals
Not a good goal: “I want to create an online
community for our employees.”
Little bit better goal: “I want to create an
online community for our teachers.”
Great goal: “I want to create an online
community for our core class teachers so that they
can learn about and collaborate on building
curriculum maps for each of our core classes.”
28. Tools by Categories and Use
• Member pro le pages
Social networks help people nd and information they can
and connect to others with manage.
Networking whom they share something in
Facebook, Ning
• Ability to form
common communities of interest
• Market your District
• Easily communicate
User published content, usually with members
Publish: with an area of focus, presented Blogger, Moveabletype, • Members share work
Blogs in revers chronological order. Wordpress related ideas/concepts.
Feedback and comments Spread the publishing
expertise.
• Members share quick
Short message updates, which
thoughts, ideas,
can be viewed by users who are
Updates: knowledge
“following” an author or group, Twitter, PLURK
Microblogs Can be published from a variety • ask for assistance
• Immediate emergency
of devices.
information.
• Create online courses
Education: for new members
Web based support for online
Learning • Capture and re-purpose
and hybrid professional Moodle
Management development and training. face to face professional
Systems development
29. Tools by Categories and Use
• Share information
Wikis are web pages that can be
knowledge
edited by any authorized users,
Plan: Wikis PBWorks, Wikispaces • Collaborative authoring
encouraging collaboration and
• Project management
open sharing of information.
• Event Planning
Allow groups to collaborate on
• Collaborative writing,
Collaborate: word processing documents,
Google Docs, Writeboard planning
Apps spreadsheets, forms and
• Collaborative grant writing
presentations.
A virtual world is a computer-
based simulated environment
• Training
Virtual Worlds where users can interact with Second Life
• Virtual Meetings
others and the environment
virtually, via avators
• Training
Location to share les (video, • Marketing
Share Youtube, Flickr
audio, images) and converse.
34. Keep your ear to the ground:
http://www.google.com/alerts http://www.facebook.com
http://socialmention.com/alerts http://tweetbeep.com
http://phoenix.momslikeme.com http://community.greatschools.net
38. Harnessing the Power
of Social Networking
and the New Media
Mark Nichols marknichols@asu.edu
Delaina Biernstein dbiernst@tempeschools.org
Gary Aungst gaungst@tempeschools.org
NSPRA Seminar, San Francisco June 28, 2009
Hinweis der Redaktion
notes\n
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- Facebook search of schools\n- You are storytellers\n- The crowd is at your fingertips\n- It is just another method for telling your story/communicating information - it should complement your other methods, not replace them\n- It all depends what your objectives are - what do you want to accomplish?\n
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5-10 mins for groups defining their goals\n
5-10 mins for groups defining their goals\n
5-10 mins for groups defining their goals\n
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- What kinds of content do you create outside of the digital world? Newsletters? Press Releases? You are expert storytellers - it’s what you do. Take the content you publish elsewhere and put it online where people can comment on it, share it, add to it, etc.\n\n- RSS is a useful tool for automating. So are sites like Ping.fm.\n
- What kinds of content do you create outside of the digital world? Newsletters? Press Releases? You are expert storytellers - it’s what you do. Take the content you publish elsewhere and put it online where people can comment on it, share it, add to it, etc.\n\n- RSS is a useful tool for automating. So are sites like Ping.fm.\n
- Mashable.com, signing up for new services, building the library in my head of tools out there\n