1. KASPERSKY PURE 3.0

2. 2,000,000
1,500,000
1,000,000
500,000
0
3,000,000
2,500,000
4,000,000
3,500,000
2000
2002
2004
2006
2008
2010
New threats per day
New signatures per day
Network attacks blocked per month
Spam messages per day
Web-borne infections prevented per month
2012
Vulnerabilities identified in 2011
2013
THREATS: SMARTER, FASTER, MORE FREQUENT

3. BUT, IT’S BIGGER THAN VIRUSES AND SPAM…
Consumers are shopping and banking online more than ever before 2012 saw over a billion online purchases worth more than $1.2 trillion
Consumers are storing more of their personal information and data online Tax returns, family pictures and videos, music collections, etc. What happens when your PC or data is lost, stolen or damaged?
The average consumer has multiple, “weak” passwords and account log-ins
Children are accessing the Internet at a younger age, and teens are particularly vulnerable to social networking threats
With multiple PCs in the home, consumers need an easy, convenient way to manage the security of all their PCs

4. INTRODUCING KASPERSKY PURE 3.0

5. THE ULTIMATE PC PROTECTION
Advanced Internet Security Technologies
Password Manager
Backup & Restore
Encryption
PC Tune Up
Parental Control
Central Management of Multiple PCs

6. WHAT’S NEW?
 Additional Security During
Financial Transactions
Safe Money
Secure Keyboard
 Additional Protections Against
Software Vulnerabilities
Automatic Exploit Prevention
 Online Backup
 Password Sync
 Windows 8 Compatibility

7. SECURING CONSUMERS’ FINANCIAL TRANSACTIONS

8. SAFE MONEY TECHNOLOGY
Offers comprehensive and multi-level protection for all aspects of financial operations online: Using online banking systems Using payment systems (PayPal, WebMoney, etc) Shopping online
Launches automatically

9. SAFE MONEY TECHNOLOGY
Trusted sites
URL is checked
Browser is opened in Safe Money mode
Trusted connection
The authenticity of the server is checked
Trusted environment

10. SAFE DATA ENTRY
Secure Keyboard
On-Screen Virtual Keyboard
Protects all data entered through physical keyboard
Activates automatically when visiting bank and payment sites
Protects from keyloggers
Uses non-trackable mouse- clicks
Protects from keyloggers, screen scrappers and more
Convenient “quick launch” option

11. ADDITIONAL PROTECTIONS AGAINST SOFTWARE VULNERABILITIES

12. DANGERS OF SOFTWARE VULNERABILITIES
One of the easier ways for cybercriminals to find holes in users’
protection is through application and system vulnerabilities that haven’t
been updated with the latest fixes
25%
56%
4%
2%
3%
10%
Java
Adobe Acrobat Reader
Windows components
Android Root
Adobe Flash
Generic/ Other
Most Attacked Software

13. AUTOMATIC EXPLOIT PREVENTION
Goes beyond scanning for vulnerabilities to also analyzing and controlling the actions of programs, applications, etc. that have vulnerabilities
Prevents and blocks the actions of such programs and exploits by: Controlling the launch of executable files from applications with vulnerabilities Analyzing the behavior of executable files for any similarities with malicious programs Restricting the actions allowed by applications with vulnerabilities

14. ONLINE BACKUP

15. ONLINE BACKUP
Up to 2 GB online storage
Seamless integration with Dropbox

16. PASSWORD SYNC

17. PASSWORD SYNC
Safely stores consumers’ passwords in the cloud (i.e., online), so they can easily access their passwords and automatic account log-in from any PC
Additional Password Manager features: You only need to remember one master password Secures passwords & personal data in encrypted vault Automatically fills in log-ins and long web forms Automatically generates random, strong passwords

18. WINDOWS 8

19. WINDOWS 8.1 COMPATIBLE
Windows 8 UI integration
Protection of apps developed for Microsoft’s new user interface
Integration with Windows
Security Center
Early-Launch Anti-Malware (ELAM) system support
Measured Boot technology support
Windows 8.1 Compatible

20. ADDITIONAL FEATURES

21. ENCRYPTION AND PC CLEAN-UP TOOLS
Encrypt and password-protect valuable files
Permanently delete surfing history, temp files
Irreversibly wipe sensitive files off the system

22. PARENTAL CONTROLS
Social networks are used by 80% of kids aged 12-17
Only 10% parents are using Parental Control software
Kaspersky PURE 3.0 Allows Parents to: Control access to PC, Internet, websites, applications and games Block/limit/log IM and social networking communications Block downloads by file type Monitor use of specific words Prevent kids from sharing confidential information

23. Manage every PC in your home from a single PC
View & maintain everyone’s security settings
Remotely manage parental controls
Keep every PC current with updates & licenses
CENTRAL MANAGEMENT OF MULTIPLE PC’S

24. KASPERSKY PURE 3.0 TOTAL SECURITY
Ultimate PC Protection: Advanced Internet Security Technologies Password Manager Backup & Restore Encryption PC Tune Up Parental Control Central Management of Multiple PCs

25. KASPERSKY LAB CONSUMER PRODUCTS
25
Ultimate
PC
Protection
Essential
PC
Protection
Premium multi-device Protection

26. Feature
KAV 2014
Essential
protection
KIS MD 2014
Premium
protection
PURE 3.0
Ultimate
protection
Proactive Defense
Antivirus
Tweaking of computer security settings
Personal data protection
Parental control
Application Control and Safe Run
Firewall
Dangerous website blocker
Anti-spam
Network security management
Password Manager
Data backup and recovery
Protection for Android devices
Protection for iOS
Protection for MAC

27. THANK YOU!
VAŠ KASPERSKY PARTNER V SLOVENIJI:
BONA DEA d.o.o. Šmartinska cesta 130 1000 Ljubljana E-prodaja: www.itshop.si prodaja@itshop.si Telefon: 01 549 1915