This presentation highlights innovative developments in the English region of the West Midlands. Deirdre has worked closely with a group of professionals who have a strong interest in building a careers offer for young people in the Black Country. As a result of shared efforts, Ambitions Black Country (ABC) sets out a dynamic vision underpinned by an evidence-base and implementation plan. Slide 20 on new forms of careers dialogue was originally developed by Professor Marinka Kuijpers - professor by special appointment in 'Learning Environment and Learning Careers in the (V) MBO' at the Open University, The Netherlands.

1. Careers education and guidance
that works

2. Overview
The
journey so
far
Lessons
learned
Evidence
and
practice
matters
Where
next?

3. Context
Operation of the youth labour market and expectations
of young people
Technological change, forces of globalisation and BREXIT
Job quality and skills requirements
Curriculum reform – academic and vocational e.g. new
‘T levels’
Institutes of Technology
STEM skills shortages and gaps
Infra-structure, political and
culture change

4. Politics

5. Industrial Strategy
“Our improved education and skills system must be
supported by high quality careers provision…Careers
provision continues to be patchy and inconsistent…both in
schools and later in life. The government is reviewing the
current careers offer for people of all ages, and will build on
the best international evidence to publish a comprehensive
strategy later this year for careers information, advice and
guidance” (p.45)

6. Ministerial focus – 2012 -2017

7. Lessons learned: Infrastructure
Schools, colleges, universities
Local authorities - targeted services
National Careers Service - Inspiration agenda
Careers and Enterprise Company
Jobcentre Plus in schools
National Citizenship Service
HE and Apprenticeships e.g. UCAS and NAS
Other local and national initiatives e.g. LEPs, charities, social
enterprises, sole traders…
Statutory guidance……a new careers strategy

8. Pressure and uncertainty

9. New challenges
UK Office for Budgetary Responsibility (OBR) estimates
more fiscal tightening over the next four years,
particularly in the public sector (Oxford Economics, 2017)
Local authorities in England lost 27 per cent of their
spending power between 2010/11 and 2015/16 in real
terms. Some services have experienced cumulative cuts
to the order of 45 per cent (JRF, 2015)
National Audit Office indicates schools in England must
reduce spending by 8per cent per pupil by 2020 - the
biggest real terms cut in a generation (NAO, 2016)
New funding allocated though continued regional
disparities

10. Learns learned: social mobility

11. 0 5 10 15 20 25 30 35 40 45 50
Hair and beauty
Transport – Bus and coach
Transport – HGV
Housing and property management
Transport – Maritime and boat
Construction – construction trades
Environmental health and safety
M&E – Defence
Transport – Automotive
Agriculture, horticulture and animal care
Power and utilities
Transport – Aviation
Transport – Operations
Construction – operations
Culture and heritage
Fashion and tailoring
Retail sales and customer service
Security, safety and emergency services
Arts, crafts and design
Construction – architectural
Food and drink
Sales and marketing
Construction – surveying
M&E – Design and development
Construction – site management
Freight, logistics and distribution
M&E – Aerospace engineering
M&E – Automotive engineering
Construction – building services engineering
Publishing and journalism
Sports and leisure
Legal services
Hospitality and tourism
M&E – Civil engineering
Performing arts, broadcast and media
Science and research
M&E – Manufacturing
Construction – civil and structural engineering
Financial services, banking and insurance
M&E – Electrical/electronic engineering
Social work
Public sector
Education and training:
Digital industries and IT
Business, management and administration
Healthcare, nursing and dentistry

12. Challenges
 Keep more people switched on to learning
 Encourage them not to close down opportunities
too early
 Broaden horizons and challenge inaccurate
assumptions
 Create relevant experiences and exposure to the
world of work
 WATCH THIS VIDEO: https://youtu.be/a5Y-
ONvC2rM

13. Building a careers offer for
young people

14. BCCDAP’s aim is to ‘Develop Career Ready
Young People’

15. Ambitions Black Country:
The Framework
100 hours
experience of the
world of work
Personalised
Digital
Portfolio
Relevant
access to
Labour Market
Information
Clear policy
commitments
Strong
governance and
management
Trained
professionals
Extra support
for vulnerable
groups
Develop
careers
partnerships
Equality of
access

16. Gatsby Principles (2014) & Area Frameworks (2017 - 2022)
A stable programme
Learning from careers and LMI
Addressing the needs of each pupil
Linking curriculum learning to
careers
Encounters with employers and
employees
Experiences of workplaces
Encounters with FE and HE
Personal Guidance
Young People
 Equity of access
 At least 100 hours of experiences of
the world of work for all young
Londoners
 A personalised digital portfolio
 Extra support for vulnerable groups
Leadership and accountability
 Clear policy commitments
 Strong governance and
management to ensure the
institution supports all students to
relate their learning to careers and
the world of work from an early age

17. Gatsby Principles (2014) & Regional Frameworks
(2017 - 2022)
 Trained professionals
 Relevant access labour market
intelligence/information (LMI)
 Formation and development of
‘career partnerships’ to share
expertise and resources

18. Evidence for Teachers/Advisers
Careers Education International Literature
Review
with support from

19. Tools to ‘open up’ career
development

20. Identity
Experiences of Work
Performances
Evidence
Network
Experience
Choice for next step
Reflection on qualities
and motives
Work explorationCareer action
Networking
New Forms of Careers Dialogue
Dialogue
Estimate chances
Discover chancesCreate chances
Exploit chances

21. CONTACT: Karen Adriaanse
Email:
Deirdre Hughes
Email: deirdre.hughes3@btinternet.com
Tel: 07533 545057
Visit: http://www2.warwick.ac.uk/fac/soc/ier/people/dhughes
Thank you!

22. • Hughes, D. & Meijers (2017) New School for Old School: Guidance and
Counselling, Editors, International Symposium Series, British Journal
for Guidance and Counselling, Vol, 45, No.2, April 2017.
• Hughes, Mann et al. (2016) International Literature Review: Careers
Education with Education and Employers, London. Visit:
https://educationendowmentfoundation.org.uk/public/files/Publicatio
ns/Careers_review.pdf
• Hughes, D. (2016) Informed and impartial careers information, advice
and guidance: reaching out to support the apprenticeship agenda? In
Way, D. (ed.) A Race To The Top – Achieving 3 million more
apprenticeships by 2020, University of Winchester Press, July 2016.
USEFUL RESOURCES:
https://www2.warwick.ac.uk/fac/soc/ier/news/
www.educationandemployers.org/research-main
References