Steve Petranik's presentation at SPJ Regional's "Wave" conference at University of Hawaii at Manoa. March 2014. Petranik moderated a panel on social media in journalism.

1. Journalism in
the Era of Social Media
Steve Petranik, Hawaii Business magazine
Perri Collins, AZ Big Media
Jared Kuroiwa, KHON2
John Temple,
John S Knight Journalism Fellowships
Gene Park, Honolulu Civil Beat
Info from Pew State of the Media report

2. Digital-only News Sites

3. • BuzzFeed: Click bait only?
Digital-only News Sites

4. • BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico City, Berlin and Tokyo.
Digital-only News Sites

5. • BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico City, Berlin and Tokyo.
• Mashable: Seriously?
Digital-only News Sites

6. • BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico City, Berlin and Tokyo.
• Mashable: Seriously? News staff of 70, including former
New York Times assistant managing editor Jim Roberts as
chief content officer.
Digital-only News Sites

7. • BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico City, Berlin and Tokyo.
• Mashable: Seriously? News staff of 70, including former
New York Times assistant managing editor Jim Roberts as
chief content officer.
• Huffington Post: Just America?
Digital-only News Sites

8. • BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico City, Berlin and Tokyo.
• Mashable: Seriously? News staff of 70, including former
New York Times assistant managing editor Jim Roberts as
chief content officer.
• Huffington Post: Just America? Already in 11 countries;
hopes to grow to 15 this year.
Digital-only News Sites

9. • BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico City, Berlin and Tokyo.
• Mashable: Seriously? News staff of 70, including former
New York Times assistant managing editor Jim Roberts as
chief content officer.
• Huffington Post: Just America? Already in 11 countries;
hopes to grow to 15 this year.
• Quartz: Never heard of it?
Digital-only News Sites

10. • BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico City, Berlin and Tokyo.
• Mashable: Seriously? News staff of 70, including former
New York Times assistant managing editor Jim Roberts as
chief content officer.
• Huffington Post: Just America? Already in 11 countries;
hopes to grow to 15 this year.
• Quartz: Never heard of it? Business/economics site is
just two years old but has reporters in London, Bangkok
and Hong Kong.
Digital-only News Sites

11. How Many
Digital Bodies
(In other words, jobs)

12. How Many
Digital Bodies
(In other words, jobs)
• About 5,000 full-
time professional
jobs at nearly 500
digital news
outlets, most of
which were
created in the past
half dozen years.

13. How Many
Digital Bodies
(In other words, jobs)
• About 5,000 full-
time professional
jobs at nearly 500
digital news
outlets, most of
which were
created in the past
half dozen years.

14. How Many
Newspaper
Bodies
(In other words, jobs)

15. How Many
Newspaper
Bodies
(In other words, jobs)
• Most reporters and editors in the
news business still work for
traditional newspapers.

16. How Many
Newspaper
Bodies
(In other words, jobs)
• Most reporters and editors in the
news business still work for
traditional newspapers.
• From 2003 to 2012, 16,200 full-
time newspaper newsroom jobs
were lost.

17. How Many
Newspaper
Bodies
(In other words, jobs)
• Most reporters and editors in the
news business still work for
traditional newspapers.
• From 2003 to 2012, 16,200 full-
time newspaper newsroom jobs
were lost.
• Still declining: Jobs down another
6.4% in 2012.

18. New Players, New Money,
New Approaches

19. New Players, New Money,
New Approaches
Jeff Bezos
Amazon
Washington Post

20. New Players, New Money,
New Approaches
Jeff Bezos
Amazon
Washington Post
John Henry
Investing, Boston
Red Sox
Boston Globe

21. New Players, New Money,
New Approaches
Jeff Bezos
Amazon
Washington Post
John Henry
Investing, Boston
Red Sox
Boston Globe
Pierre Omidyar
eBay
Honolulu Civil Beat
First Look Media

22. Not Just Big Players
• 80 members in the Investigative News Network

24. Follow the
Money

25. Follow the
Money
News: $65 billion a year
in revenue in U.S.

26. Follow the
Money
News: $65 billion a year
in revenue in U.S.
Video games: $93
billion a year globally.

27. Follow the
Money
News: $65 billion a year
in revenue in U.S.
Video games: $93
billion a year.
Google: $58 billion a
year.

28. Follow the
Money
News: $65 billion a year
in revenue in U.S.
Video games: $93
billion a year.
Google: $58 billion a
year.

29. Social Media and News

30. Social Media and News
• 50% of social network users share or repost
news stories, images or videos

31. Social Media and News
• 50% of social network users share or repost
news stories, images or videos
• 46% discuss news issues or events on social
network sites.

32. Social Media and News
• 50% of social network users share or repost
news stories, images or videos
• 46% discuss news issues or events on social
network sites.
• Roughly 1-in-10 social network users have
posted news videos they took themselves.

33. Social Media and News
• 50% of social network users share or repost
news stories, images or videos
• 46% discuss news issues or events on social
network sites.
• Roughly 1-in-10 social network users have
posted news videos they took themselves.
• 11% of all online news consumers have
submitted their own content

34. How Many Users

35. Getting News on Facebook

36. How Engaged?
• Visitors who come to a news site through
Facebook or search display have far lower
engagement with that outlet than those who
come to that news website directly.

37. Who is active?
Percentage of users for each site

38. Who is active?
Percentage of users for each site

39. Who is active?
Percentage of users for each site

40. Who is active?
Percentage of users for each site

41. Who is active?
Percentage of users for each site