1. How effective is the
combination of your main
product and ancillary
tasks?
FRONT COVER

2. The front cover of our digipak is one
of the most effective of the ancillary
texts at developing the synergy
between the digipak and the main
music video. This is because the
image used for the cover is in fact a
location from the video. Using an
iconic location from the video helps
promote the star as people will
recognise him from either the video
or the digipak when they see him on
a different product, while also
portraying some sense of his style.
The rural forest location also links
with the genre of the music; a
common convention of indie music
videos is to include a lot of nature
and countryside mise en scene.
Having this on the front cover of the
digipak will help customers gain an
idea of what sort of music it will be.

3. • Another element that is very
• We used a different font for the
similar in both the music video
song title in order to draw
and the front cover is the
attention to both. This font also
typography, developing the
helps to portray Benjamin as not
synergy and a distinctive
just sensitive but also strong and
style.
still somewhat masculine.
• Using 2 different fonts helps to • The two fonts combined give his
draw attention to both the
star image a ‘boy-next-door’
kind of feel which will overall
artist’s name and the name of
appeal to our target audience.
the song. The more elaborate
Using this on both the main
font for the name is effective
product and the ancillary texts
at developing his star image;
means that customers get a
we wanted him to seem
consistent star image and will
sophisticated and sensitive
learn to recognise Benjamin
while also quite clearly indie,
much easier.
and this font works well.

4. More synergy
is created
through
Benjamin
holding the
book from the
video in the
image on the
front cover. It
is one of the
most
recognisable
props in the
video and
therefore
people will
notice it
more.
The book is the
key symbol in the
video which
portrays the
whole narrative.
We used it to
represent the
artist’s past
relationship which
recently ended.
The way he looks
at the book in
both the video
and the front
cover is quite
similar; it is a
look of regret and
remembering.
This look links the
2 products
together.