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Patanjali & McDonald's
- 1. Collected & presented by: KaranHariya DeepvanshiGupta MantashaAnsari Shrutishingre 17301a0033 17301a0034 17301a0054 17301a0029
- 2. Company Profile ◼ Name:‐ PatanjaliAyurvedaPvt. ◼ Company type:‐UnlistedPublicCompany ◼ Category:‐CompanyLtdByShares ◼ Sub Category:‐IndianNon‐Govt.Co. ◼ IndustryType:‐Manufacturing(FMCG) ◼ AuthorisedCapital:‐INR5000.00Lakhs ◼ Board Of Directors: 7Members ◼ Head Director:‐MuktaNand ◼ ManagingDirector:‐AcharyaBalakrishna
- 3. INTRODUCTION ◼ WeallknowthatBabaRamdevAyurvedicproductshasgot tremendousresponsefromthepeopleandithadstoodupto the people’sexpectationinbothqualitywiseandcostwise. ◼ PatanjaliAyurvedicproductswhichweusedtogetonlyin patanjali Ayurvedicstoreslocatedinrarecitiesfewmonths agogotavailable intoeverytowntoday.
- 4. Promotion Patanjali Ayurved goes with the Slogan “Prakriti ka Ashirwad”. Well, Patanjali Ayurved has acquired popularity among people because of the globally recognized Yoga Guru, Baba Ramdev. Marketing mix Place Patanjali Ayurved is now in neighboring countries like Nepal. Patanjali has a manufacturing unit in Nepal. Patanjali also imports herbs from Himalayas in Nepal Pricing a) Use of Natural Ingredients and Ayurved b)Pricing plays an extremely important role in putting Patanjali Ayurved ahead of its fierce competitors. Products Baba Ramdev is constantly pushing Indian people to start using Indian brands and save the economical growth of the company
- 5. Products
- 6. Vision & Mission : Vision 1. To be a top Ayurveda company among all MNC’s 2. To Re‐introduce the Indian Ayurveda 3. To work for the welfare of Humanity 4. To reinvent our traditional knowledge of Yoga and Ayurveda Mission 1. To reach the great heights 2. To produce good quality products at cheaper rates 3. To introduce Indian Ayurveda to this modern world 4. To crack the maximum market share
- 7. Why to choose Patanjali ? ◼ NaturalInNature ◼ GoodQualitycumMaximumQuantity ◼ NoNegativeEffects ◼ BettercumPositiveResults ◼ CheaperPricesasComparedToOther ◼ AyurvedicProducts
- 8. Achievements & Future Plansand Goals Achievements ◼ GiantFMCGinOnly5Years ◼ Accomplished“Make In IndiaConcept” ◼ HighestTurnoverCumProfit (2007‐250croresand 20152,215crores) FuturePlansandGoals ◼ Theywanttoachieve10,000crorebusiness ◼ Toexpandthebusinessattheglobalmarketinnext5years ◼ PlanningtoopenitsoutletsatRailwayStationsandAirports
- 10. ◼ McDonald’sisthe2nd largest world’s leading food service retailer with morethan30,000restaurantsin119 countriesserving47millioncustomers each day. ◼ Foundedintheunitedstatesin1940, the companybeganasabarbecue restaurant operatedbytwobrothers Richard and Maurice McDonald. ◼ McDonald’sprimarilysellshamburgers, cheeseburgers,chicken, Frenchfries, soft drinks,milkshakes,salads, Desserts,coffee, breakfast,wraps… andmanymore. INTRODUCTION
- 11. LOGO: ➢ T h e Golden Arches are the symbol of McDonald's, the global fast-food restaurant chain. ➢ Originally, real arches were part of the restaurant design. ➢ T h e y were incorporated into the chain's logo in 1962, ➢ which resembled a stylized restaurant, a n d in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's".
- 12. FACTS : ◼ McDonaldsopensanewrestaurantinevery14.5hours. ◼ McDonald’srestaurantsfeed68millionpeopleeveryday. That’smorethantheentirepopulationoftheU.K. ◼ McDonald’susedtosellpizzainthe70’s. ◼ PeoplewhocannotaffordtoliveinahouseinHongKongand Japan takeadvantageofMc’Donalds“doorsarealwaysopen” policyandlivein theirrestaurants.Theyareknownas McRefugees.
- 13. MARKETING MIX: PRODUCT InIndiaMcDonaldshas a diversifiedproduct range focusingmoreon the vegeterianproducts as mostconsumersin India areprimarily vegeterian. PRICE InIndiaMcDonalds classifiesitsproducts into2catogories namely thebranded affordability (BA)and brandedcore value products(BCV) PLACE McDonaldsoutletsare veryevenlyspread throughoutthecities makingthemvery accessible. PROMOTION At McDonaldsthe prime focusison targeting children.In happymeals toowhich aretargetedat children smalltoysare given alongwiththemeal.
- 14. CONCLUSION: ◼ Goodperformanceinfastfoodindustry ◼ Longreputationforstrongmarketingcampaigns. ◼ Mustchangetoadaptnewenvironment. ◼ Havemoreinnovationandcreativestrategy.
- 15. THANKYOU!