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LML Vespa - Brand History

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A case study in short describing the life history of the Brand LML, Thought to share it before it reboots in India. Cheers!

BusinessAutomobil
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By: Deepankar Kapoor, SIMC
Vespa is an Italian line of scooters manufactured by Piaggio. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy—to a full line of scooters and one of seven companies today owned by Piaggio—now Europe's largest manufacturer of two-wheeled vehicles and the world's fourth largest motorcycle manufacturer by unit sales. Known for their painted, pressed steel unibody which combines a complete cowling for the engine, , a flat floorboard , and a prominent front fairing , The Vespa was the first globally successful scooter.
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LML Vespa - Brand History

  • 2. Vespa is an Italian line of scooters manufactured by Piaggio. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy—to a full line of scooters and one of seven companies today owned by Piaggio—now Europe's largest manufacturer of two-wheeled vehicles and the world's fourth largest motorcycle manufacturer by unit sales. Known for their painted, pressed steel unibody which combines a complete cowling for the engine, , a flat floorboard , and a prominent front fairing , The Vespa was the first globally successful scooter.
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Hinweis der Redaktion

  1. Bureau of Industrial and Financial Reconstruction