Media service marketing

1. Media Service
Marketing
From- Anjali Sharma
BADM Dept.

2. What is Media
 Communication channels through which
news, entertainment, education, data, or
promotional messages are disseminated.
 Media includes every broadcasting,
newspapers, magazines, TV, radio,
billboards, direct mail, telephone, fax and
internet.

3. Introduction
 Media Services comprises of all those
channels of communication, which help to
transmit information from the source to
the recipient.
 The competition in media is between:-
1. Inter media (Tv, radio,print etc.)
2. Intra media (B/W various
publications in print media)

4. Categories of Media Services
 Broadcasting Services
 Print Media Services

5. Broadcasting Services
 Radio
 Television
 Internet

6. Print Media services
 Newspaper
 Magazines

7. Marketing Mix
 Product
 Such as news, daily soaps, talk shows,
sports, cartoon, newspaper, magazines,
journals, textbook etc.

8. Price
 Various methods like- fix the price for
various slots during the programs.

9. Place
 Households and Hotels
 Railways & Bus stands
 Airport terminals
 Shopping malls
 Location of office

10. Promotion
 Through Broadcast Media
 Print Media
 Electronic Media
 Discount on Purchase
 Gifts

11. People
 Personnel (mainly for radio)
 Writer
 Editor
 Subeditor etc.

12. Process
 Ex.- In case of newspaper, reporter
collects news and send information to
offices where they are checked &
necessary addition is done to make matter
presentable.

13. Physical Evidence
 The picture on the TV screen
 Interviews with eminent personalities
 Paper used for Printing