3. Marketing
Mix
Product Price Place Promotion
Marketing-Mix
Mc Charty has includes 4 Ps in the
marketing mix.
Mc Charty has Explained these
issue in his “4 Ps model”, which
gained popularity in the early 1960s.
This model represents the seller’s
view of the marketing tools available
for influencing buyers.
5. Wall painting advertisements can be
traced back to Indian rock art paintings
that date back to 4000 BC.
Egyptians used papyrus to make sales
messages and wall posters.
In June 1836, French newspaper La
Presse was the first to include paid
advertising in its pages
The first television advertisement was
broadcast in the United States on July 1,
1941.
6. The word advertisement is derived fromtwo Latin Words ‘Ad’and ‘Verto’.
Ad – towards
Verto– I turn
Literallyit means to turn the people’s attention to a specificthing.
MEANING
7. DEFINITION
According to Kotler and Armstrong “Advertisement is any
paid form of non personal presentation of ideas, goods and
services by an identified sponsor.”
14. • Builds awareness of products and Brands
• Creates a brand image
• Provides product and brand information
• Persuades people
• Provides incentives to take action
• Provides brand reminders
• Reinforces past purchases and brand
experiences
20. Advertisement is the life Blood of marketing.
advertisement gives companies and
businesses the opportunity to build up a
Brand and an identity. Advertisements help
to sell the product as well as the company as
a whole. Advertisements make customers
aware of the product which benefits them and
gives them a reason to invest in it.
