a complete slide show on different medias of design communication. i have also included a artist and the art style. and showed how u can design using viual cmmunication tecchnique.

1. Deeptashree Saha
INTERIOR DESIGN (EDEXCEL)
2nd SEMESTER
2nd January 2014 – 31st January 2014
UNIT NO : J/601/6374
VISUAL COMMUNICATION IN ART & DESIGN
edexcel logo sourcewww.colossaltraining.co.uk
arch logo source : www.sholay.in

2. TECHNIQUES OF VISUAL
COMMUNICATION
ASSIGNMENT 1

3. EXPLORING VISUAL
TECHNIQUES
TASK

4. RESEARCH ON VARIOUS
MEDIUMS/TECHNIQUES OF VISUAL
COMMUNICATION

5. VISUAL COMMUNICATION
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6. CONVEYS
IDEA
image Source : www.siliconangle.com

7. CONVEYS
INFORMATION
image source : www.mindwerx.com

8. VISUALY PERCIEVED
image source : www.vanseo.com

9. SYMBOL OF
VISUAL
COMMUNICATIO
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10. THE EYE
OF HORUS
image source : www.whats-your-sign.com

11. DIFFERENT TECHNIQUES OF
VISUAL COMMUNICATION
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12. 1.SYMBOL?
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13. SIGNIFIES
IDEASimage source : www.greatleadersserve.org

14. SIGNIFIES
VISUAL
IMAGEimage source : www.theguardian.com

15. SIGNIFIES
BELIEV
Eimage source : depositphotos.com

16. SIGNIFIES
ACTION
image source : www.clker.com

17. SIGNIFIES
MATERIAL
ENTITYimage source : pixabay.com

18. TYPES OF
SYMBOLS

19. ANCIENT SYMBOL
CAVE PAINTINGS PETRO
GLYPHS
cave painting image source : pixabay.com
petro glyphs image source : weibley.pbworks.com

20. GEOGRAPHIC SYMBOL
STREAM POND OR
LAKE
INTERMITTENT POND OR
LAKE
image source : www.medtrng.com

21. ROAD SYMBOL
USE ZEBRA
CROSSING
MILE STONE
image source (left) : www.le
image source (right) : www.shut

22. PACKAGING SYMBOL
RECYCLE ORGANIC WARNING
FOOD ENTITY FLAMABLE WOOL MARK

23. ORGANISATION SYMBOL
KARATE ORGANISATION SOCIAL SERVICE
ORGANISATION
POLITICAL
ORGANISATION

24. RELIGIOUS SYMBOL
SYMBOL OF HINDUISM SYMBOL OF SIKHISM SYMBOL OF BAHA’I

25. 2.TYPOGRAPH
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26. art and technique of arranging type in order to
make language visible.

27. FACTORS OF
TYPOGRAPH
Y

28. SIZE
For example, these two posters use size in contrast with
the size of the poster itself in order to draw the eye.

29. KERNING
The example on the right obviously conveys the idea of breathing quite a
bit better than the restricted version on the left.

30. LEADING
a bit rebellious reflects a kind of elegance and
cleanliness

31. CAPITALISED
Lowercase letters tend to seem more friendly
We could use capitalization (or colour, or style) to say
more with less

32. COLOURS
a word or phrase can be emphasized by
using colours
piece can be made more cheerful by
using bright colours

33. 3.PHOTOGRAPH
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34. Photographs are good tools to make or
emphasize a point or to explain a topic
For example, when explaining the shanty-towns in a third word country it would be
beneficial to show a picture of one so the reader can have a better understanding of how
those people live.

35. TYPES OF
PHOTOGRAPH
Y

36. LANDSCAPE
PHOTOGRAPHY
image source : http://designgrapher.com/types-of-photography/

37. ANIMAL PHOTOGRAPHY
image source : http://designgrapher.com/types-of-photography/

38. AERIAL PHOTOGRAPHY
image source : http://designgrapher.com/types-of-photography/

39. SPORTS
PHOTOGRAPHY
image source : http://designgrapher.com/types-of-photography/

40. PORTRAIT
PHOTOGRAPHY
image source : http://designgrapher.com/types-of-photography/

41. ARCHITECTURAL
PHOTOGRAPHY
image source : http://designgrapher.com/types-of-photography/

42. EVENT PHOTOGRAPHY
image source : http://designgrapher.com/types-of-photography/

43. FASHION PHOTOGRAPHY
image source : http://designgrapher.com/types-of-photography/

44. MACRO PHOTOGRAPHY
image source : http://designgrapher.com/types-of-photography/

45. FAMILY PHOTOGRAPHY
image source : http://designgrapher.com/types-of-photography/

46. 4.GRAPHICS
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47. art of communication, stylizing, and problem-
solving through the use of type, space, and
image
A
R
T
COMMUNICATION
STYLISING
PROBLEM
SOLVING
THROUG
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TYPE
S
P
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C
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IMAGES image source : google image

48. TYPES OF
GRAPHICS

49. DRAWING

50. LINE ART

51. ILLUSTRATION
FURNITURE
ILLUSTRATION
FASHION
ILLUSTRATION
STORY-BOOK ILLUSTRATION
ART ILLUSTRATION

52. GRAPHS

53. DIAGRAMS

54. SYMBOLS
Wearing a red ribbon is a symbolic action that communicates
support for AIDS awareness and people with HIV

55. MAPS

56. PHOTOGRAPHY

57. TECHNICAL
DRAWING

58. COMPUTER
GRAPHICS

59. WEB GRAPHICS

60. 5.PRINT MEDIA
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61. Print media are lightweight, portable, disposable
publications printed on paper and circulated as physically.

62. TYPES OF
PRINT MEDIA

63. BOOKS

64. NEWSPAPER

65. NEWSLETTER

66. MAGAZINE

67. 6.ADVERTISEMENT
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68. BUSINESS
COMMUNICATION
ENCOURA

69. BUSINESS
COMMUNICATION
PERSUADE

70. BUSINESS
COMMUNICATION
MANIPULA
TE

71. TYPES OF
ADVERTISING

72. TELEVISION
ADVERTISING

73. RADIO ADVERTISING

74. ONLINE ADVERTISING

75. STREET ADVERTISING

76. BILLBOARD
ADVERTISING

77. PRESS ADVERTISING

78. 6.ANIMATION
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79. Animation is the process of creating a continuous motion and shape
change illusion by means of the rapid display of a sequence of static
images that minimally differ from each other.
The bouncing ball animation (below) consists of these
six frames.

80. TYPES OF
ANIMATION

81. TRADITIONAL
ANIMATION

82. PUPPET ANIMATION

83. CLAY ANIMATION

84. 7. CUBISM
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85. Single interpretation of fluctuation shapes, textures, spaces and
objects
Multiple angles
Deconstruct
image

87. 8. DANCE
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88. Dance is a type of art that generally involves movement of the
body, often rhythmic and tomusic.
form of emotional expression, social interaction, or exercise,
in a spiritual or performance setting, and is sometimes used
to express ideas or tell a story.

89. CLASSICAL DANCE

90. FOLK DANCE

91. 9. POSTERS
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92. A poster is any piece of printed paper designed to be
attached to a wall or vertical surface
Typically posters include both textual and graphic elements

93. PROPAGANDA POSTER

94. MOVIE POSTER

95. AFFIRMATION POSTER

96. CONCERT POSTER

97. 10.ACTING
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98. Acting is the work of an actor or actress, which is
a person in theatre, television, film, or any
other storytelling medium who tells the story by
portraying a character and, usually, speaking
or singing the written text or play.

100. TASK 2 : BEHAVIOURAL
INTERPRETATION OF LIVE
ELEMENTS

101. STUDY OF ROYAL
BENGAL TIGER

102. INTRODUCTION
Places found: India,
Bangladesh, Nepal, Bhutan
Scientific Name: Panthera tigris tigris
Distinguishing feature: coat is
yellow-light orange, stripes are
dark brown-black; belly and
the interior parts of limbs are
white, and the tail is orange
with black rings.
Length: average total length of
270-310 cm (110-120 in)
Population: total population is estimated at fewer than 2,500
individuals
Status: Endangered

103. SKETCHES

104. STANDING POSITION

105. STANDING POSITION

106. RUNNING

107. WALKING

108. WALKING

109. RESTING

110. PLAYING

111. PLAYING

112. IN WATER

113. HUNTING POSITIONS

114. HUNTING POSITIONS

115. FACE

116. ON A HILL

117. DRAWINGS

118. ANATOMY

119. FACE

120. EYES DETAIL

121. THIRSTY TIGER

122. CUB

123. RUNNING

124. WITH CUB

125. FACE AND PAW

126. IN WATER

127. TIGER DRAWN IN 5
DIFFERENT TECHNIQUES
TASK 3 : CREATIVE INTERPRETATION

128. COLLAGE TECHNIQUE

129. TRIBAL ART OF WEST
BENGAL

130. ILLUSION TECHNIQUE

131. CARRICATURE TECHNIQUE

132. ABSTRACT TECHNIQUE

133. DOCUMENTATION OF
INFORMATION AND
ANALYSIS
ASSIGNMENT 2

134. TASK 1 : RESEARCH ON
VARIOUS ART FORMS

135. RESEARCH
ON
SALVADOR
DALI

136. SALVADORDALI
Birth name : Salvador Domingo
Felipe Jacinto Dalí i Domènech
Born : May 11, 1904
Figueres, Catalonia, Spain
Died : January 23,
1989 (aged 84)
Figueres
Nationality : Spanish

137. STYLESOFHISART
Cubism
DadaSurrealism

138. FEILDOFPROFESSION
Painter
(Surrealist Painting By Salvaor
Dali)

139. FEILDOFPROFESSION
Drawer
(Drawing By Salvador Dali)

140. FEILDOFPROFESSION
Photography
(The Famous Cat Photography By Salvador
Dali)

141. Sculpture
(Bronze Sculpting By Salvador Dali)
FEILDOFPROFESSION

142. FEILDOFPROFESSION
Film Maker
(“DESTINO” By Walt Disney In
Collaboration With Salvador Dali)

143. FAMOUS PAINTINGS OF DALI

146. TASK 2 : CONCEPTUALIZE ,
IDEATE AN ADJECTIVE AS A
FORM

147. RESEARCH ON SURREALISM

148. SURREALISM
Surrealism is a cultural
movement
Surrealist works feature the
element of surprise,
unexpected juxtapositions
and non sequitur.
developed out of
the Dada activities during
World War I.

149. T
Y
P
E
S
TYPES 1.BIOMORPHIC
SURREALISM
2.NATURALISTIC
SURREALISM
BY WOJTEK SIUDMAK ,1942BY JOHN MIRO

150. IMPACTOFSURREALISM
POST MODERNISM MAGIC REALISM
POST MODERNISM AND
POPULAR CULTURE

151. FAMOUS PAINTERS OF
SURREALISM

152. SIGMUND FREUDIAN SALVADOR DALI
RENÉ FRANÇOIS
GHISLAIN
MAGRITTE

153. GIORGIO DE CHIRICO MAX ERNST

154. FAMOUS PAINTINGS OF
SURREALISM

157. THANK YOU