HUL

1. STRATEGIC MARKETING MANAGEMENT
PHASE -1 ASSIGNMENT
PRESENTATION ON
“HINDUSTAN UNILEVER LIMITED”
Submitted By: Group No. 02 Roll No.
19
23
25

2. About the Company……..
Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai,
Maharashtra.
It is owned by Anglo-Dutch company Unilever which owns a 67.25% controlling share in HUL
is the holding company of HUL.
HUL's products include foods, beverages, cleaning agents, personal care products and water
purifiers.
HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever
Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and
United Traders Ltd. It is headquartered in Mumbai, India and employs over 18,000 workers,
also indirectly helping to facilitate the employment of over 65,000 people. The company was
renamed in June 2007 as "Hindustan Unilever Limited"

4. MISSION
HUL’s mission is to add vitality
to life! We meet every day needs
for nutrition, hygiene and
personal care with brands that
help people feel good, look good
and get more out of life.
VISION
“HUL is a unique company, with a
proud history and a bright future.
We have ambitious plans for
sustainable growth and an
intense sense of social purpose.”
PURPOSE
The purpose is to make
sustainable living commonplace.
We work to create a better future
every day, with brands and
services that help people feel
good, look good, and get more
out of life.

5. Current Affair:
 26th June: HUL plans to let other firms use its mobile marketing channel Kan
Khajura Tesan. HUL plans to open its mobile-based marketing platform Kan
Khajura Tesan (KKT) to external advertisers.
 30th June: HUL gains market share in 90% of its portfolio after laying out a
clear strategy to counter regional competition. In an annual analysts meet,
HUL said its recent initiative to divide the country into 14 clusters - Winning in
Many Indias - helped increase the quality of distribution and increase be-
spoke products and strategies to counter local competition.

6. HUL’S Sense of Social Purpose:
 Project Shakti: Project Shakti is an initiative to financially empower rural
women and create livelihood opportunities for them. HUL provides training
basic accounting, selling skills, health & hygiene and relevant IT skills to Shakti
entrepreneurs and equips them with smart phones.
 Fair & Lovely Foundation: The Foundation identifies academically exceptional
girls and offers scholarships to the deserving candidates. The Foundation
granted scholarships of Rs.1 crore to deserving 200 girl students in the
year 2014-15.

7. HUL’S Sense of Social Purpose (conti….)
 Livelihood Programme: Prabhat (Dawn) is a programme which focuses on
development of local communities around the Company’s manufacturing
Under Prabhat’s Livelihood initiative, seven new centres were launched in
taking the total number of centres to thirteen and candidate enrolments to
over 3,000. More than 1,500 people have already been certified through the
programme and over 500 of them either have a job or have been up-skilled
are self-employed.
 Ankur: Ankur is a centre for special education for differently abled children at
Doom Dooma in Assam. It was set up in 1993 by Company’s Plantations
Division at Doom Dooma. Ankur provides educational, vocational and
recreational activities to such differently- abled children.

8. HUL’S Idea of Sustainable Living
India Sustainability Initiatives:
 HEALTH & HYGIENE: By 2020, HUL will help more than a billion people improve
the health and hygiene of people.
 IMPROVING NUTRITION: HUL has created policies and guidelines to ensure they
always act responsibly.
 SUSTAINABLE SOURCING: Half of our raw materials come from farms and
forests.
 ENHANCING LIVELIHOODS: HUL has helped build significant opportunities for
small holder farmers and small-scale distributors.

9. HUL’s Corporate Statement in terms of their performance
 Soaps and Detergents : delivered a healthy competitive performance with
turnover growth of 9% and profit increasing by 14% during the year .
 Personal Products: Delivered a healthy turnover growth of 11%. Segmental
profit improved by 17%.
 Beverages: Delivered 9% turnover growth in the year, ahead of the market,
with broad based growth across both Tea and Coffee
 Packaged foods: Delivered a strong 15% turnover growth with segmental
profit growing by 36% during the year.
 Water: . Pureit delivered a double digit growth in a tough consumer durable
market while improving margins significantly.

10. Evaluating the Company on the Basis of
 Product
 Range extension : Close-up Diamond Attraction toothpaste ,
 Technical development plant : TRESemmé SPA
 Pricing
 Customers
 Sales Force
 Advertisement

11. YEAR 2005 2006 2007 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Gross Sales* (Rs Crores)
11,975.53
13,035.0
6
14,715.1
0 21,649.51
18,220.2
7
20,285.4
4
22,800.3
2
26,679.7
6
28,947.0
6 32,086.32
Market Capitalisation (Rs. Crores) 43,419 47,788 46,575 51,770 52,077 61,459 88,600 1,00,793 1,30,551 1,88,849
Segment-Wise Sales (%)
Soaps, Dets & household Care 45 47 47 49 48 46 48 49 49 49
Personal Products 28 29 29 29 30 32 31 31 29 29
Foods 25 22 22 20 20 20 19 18 18 18
Others 2 2 2 2 2 2 2 2 4 4
Gross sales & Segment wise Sales:

12. Thank You!