This document discusses and summarizes several advertisements related to social causes. It describes advertisements that promote saving tigers, increasing egg consumption, supporting education initiatives, and encouraging eye and organ donation. The final advertisement discussed is a song created to raise awareness of drug addiction in India on Anti-Narcotics Day.
2. INTRODUCTION
It is a process for influencing human behavior on a
large scale using market principles for the purpose of
social benefit rather than for commercial profit.
Advertising as a part of firm’s marketing effort operates in
the society. It has to therefore follow the social norms.
Key areas of debate regarding society and advertising are:
Deception
Manipulation
Taste
Deception: it refers not only to the information content in
advertising but may also arise from misplace emphasis in
presentations.
3. Manipulation :- The freedom of choice of consumers is
restricted by the power of advertising since it can
manipulate buyers into making a decision against their will
or interest.
Manipulation is done through emotional appeals. These
companies can utilize advanced and very scientific
advertising techniques and thus make an impression on
consumers.
4. SAVE THE TIGER
Studio Eeksaurus has made three shortfilms to create
more awareness for ‘Save the Tigers‘ cause. ‘Paradise‘ is
a minute long, and ‘Pride‘ and ‘Game‘ are 30 sec each.
Save the Tiger- Game that has won the IAFF KROK
2011 is inspired from the clever little rural toys where
just 2 images moving back and forth tell a simple yet
powerful story.
5. NECC ADVERTISEMENT
Have you had an egg today?
Around 1986-87, National Egg Coordination
Committee (NECC) approached Anand Halve, co-
founder of Chlorophyll Brand and Communications
Consultancy, for an advertising campaign.
Egg consumption had been static for several years, and
there were a number of barriers to contend with:
the perception barrier
ignorance of the egg’s nutritive
quality outside its richness in protein
It wasn’t seen as a versatile food
6. It was decided to start by making, first, the egg seem
exciting, and the campaign educative.
So, for TV, they had the jingle, based on an old Hindi
song.
That line was also the basis for what became the
signature line of the ad: Sunday ho ya Monday, Roz
Khao Andey.
In print, they went for the educational campaign.
Their first ad featured an oval egg with the line The
Best Square Meal in the World?
The advertisement was fairly successful with its
execution and got positive reactions from consumers.
7. SHIKSHA TV AD:
PADHEGA INDIA,
BADHEGA INDIA
Shiksha is a unique approach that allows consumers in
india to lead social change in the area of education for
underprivileged children via simple brand choices.
Every time, a consumer buys a large pack of p&g products
during the months of april - july, p&g donates a part of the
proceeds to its ngo partners who then deploy the funds
through various projects across the country.
Launched in 2005, shiksha has taken shape into a national
consumer movement that has helped educate 150,000
children cross 600 communities and has supported 100
existing schools.
8. DONATE EYES (HOSTEL/HOLI)
Coming out of the conventional mode of advertising, Code
Red Films had come out with one of the most touching ads
ever made for the Indian television with the main motive to
spread awareness about eye donation.
The 3 minute ad tagged as Hostel, shows children living in
a hostel celebrating holi with their hearts out enjoying with
each other and their hostel warden.
The sudden transition from the feeling of joy to something
completely different makes a major impact.
This ad very aptly educates the masses about the need for
eye donation and how they also deserve to have all the fun
we can have.
9. The ad, funded by the Eye Association of India is
known to have driven hundreds of people to donate
their eyes.
10. TO DRUGS JUST SAY NO[JUST SAY NO]
26th June is Anti- Narcotics day. To commemorate this
day, this is a song conceptualised & created just to
save our youth from the evil clutches of Drug
Addiction.
This is the FIRST SONG Made in INDIA against Drugs.
They are a group of Doctors who work on Social
Causes in Spare time. Their Motto is to create general
awareness against Drug Addiction.
