Shake your prospects out of their complacency. Disrupt their status quo by challenging their thinking. Leverage social media to engage the conversation. Incubate your community and be ready to start the person-to-person sales process when they are ready. Remember: "Eighty percent of success is showing up."- Woody Allen
17. Marketing Leadership = Thought Leadership1
Social Engagement = Creating conversations2
Moving People out of ‘Status Quo’3
Sales Success = Being Recommended4
Accelerating Growth = Accelerating Change5
18. Marketing
Leadership =
Thought
Leadership
• Blog
• Social media
• Provoke
• Disrupt
• Challenge the status quo
• Create content
• Curate content
Question: How do you demonstrate Thought Leadership?
Question: How do you engage your tribe?
Answer: Create and share relevant content with your tribe
22. Marketing Leadership = Thought Leadership1
Social Engagement = Creating conversations2
Moving People out of ‘Status Quo’3
Sales Success = Being Recommended4
Accelerating Growth = Accelerating Change5
26. Marketing Leadership = Thought Leadership1
Social Engagement = Creating conversations2
Moving People out of ‘Status Quo’3
Sales Success = Being Recommended4
Accelerating Growth = Accelerating Change5
28. 3 Questions that
you must be
able to answer
“Why Change?”
Quantify the Pain1
“Why Us?”
Justify the Business Benefit2
“Why Now?”
Justify the Financial Gain3
30. Marketing Leadership = Thought Leadership1
Social Engagement = Creating conversations2
Moving People out of ‘Status Quo’3
Sales Success = Being Recommended4
Accelerating Growth = Accelerating Change5
38. Marketing Leadership = Thought Leadership1
Social Engagement = Creating conversations2
Moving People out of ‘Status Quo’3
Sales Success = Being Recommended4
Accelerating Growth = Accelerating Change5
45. David R Ednie
President & CEO
SalesChannel Europe
Ph: +33 676 60 09 25 (FRA)
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com
www.flickr.com/photos/horacio/3781750