Slide from Discover Global Markets: E-Commerce Strategies highlighting the global digital marketing landscape specific to online users, social media profiles, mobile accessibility, and the growth of mobile / social activity.

1. International Trends and
Best Practices for Digital
Marketing
Derek Edmond • Managing Partner • @DerekEdmond
@KoMarketing Search • Social • Content

2. Global Digital Snapshot: Year on Year Growth
• +3.18B active users online (+7.6% users
online or +225 million)
• +2.21B active social media profiles (+8.7%
social media adoption or +176 million)
• +3.73B unique mobile users (+3.4% growth
in unique mobile users or +124 million)
• +1.93B active social media profiles accessing
via mobile device (+23% growth in active
social media profiles with access via mobile
device or +365 million)
Derek Edmond • Managing Partner • @DerekEdmond
@KoMarketing Search • Social • Content
Source: We Are Social - http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015

3. Top Social Media Platforms (by Active Users)
• Facebook (1.49B) / Facebook Messenger (700M or 40% growth since
beginning of 2015)
• QQ (832M)
• WhatsApp (800M or 33% growth since the beginning of 2015)
• QZone (668M)
• WeChat (549M)
• Twitter (316M)
• Skype (300M)
• Instagram (300M)
• Baidu Tieba (300M
• Google+ (300M - down 10% since beginning of 2015)
• Viber (249M)
• Tumblr (230M)
• Others: Line (205), Snapchat (200), Sina Weibo (176), Vkontakte (100),
LinkedIn (97)
Derek Edmond • Managing Partner • @DerekEdmond
@KoMarketing Search • Social • Content
Source: We Are Social - http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015

4. Resources:
Derek Edmond • Managing Partner • @DerekEdmond
@KoMarketing Search • Social • Content
• We Are Social: Follow their SlideShare account for regular updates on online marketing
trends across regions and worldwide
– http://www.slideshare.net/wearesocialsg
– https://twitter.com/wearesocial
• Salesforce: Every year they release a new “State of Marketing” report covering B2B and
B2C marketing trends
– https://www.salesforce.com/form/marketingcloud/2015-state-of-marketing.jsp
– https://twitter.com/salesforce
• Google Webmaster Resources: Stay up to date with the latest information and resources
from Google, across website-specific topics of interest.
– https://support.google.com/webmasters/topic/6001981
– https://twitter.com/googlewmc
• KoMarketing: http://www.komarketingassociates.com/ and https://twitter.com/komarketing

5. Derek Edmond
Managing Partner • @DerekEdmond
@KoMarketing – Online Marketing
Search • Social • Content
Boston, MA
Derek Edmond • Managing Partner • @DerekEdmond
@KoMarketing Search • Social • Content