Weitere ähnliche Inhalte Ähnlich wie Integrated Social Media Monitoring with Katapedia.com (20) Kürzlich hochgeladen (20) Integrated Social Media Monitoring with Katapedia.com2. Deddy Rahman
Fisika Teknik ITB 1990
Pernah Bekerja di 7 Perusahaan
14 Tahun dibidang IT
Software Project Management
4. Own Company
NOMINATOR
Kategori
Creative & Innovative
New Media
12. Step 1:
Define Business Objectives
Step 2:
Choose What to Measure
Step 3:
Analyze
(Benchmark & Identify Trends)
Step 4:
Create a strategy & engage
Step 5:
What’s working & what’s not
13. • Bring outside ideas into organization
• Generate more word of mouth
• Increase customer loyalty
Define • Increase product/brand awareness
Business • Improve new product success ratios
Objectives • Improve public relations effectiveness
• Reduce customer acquisition costs
• Reduce customer support costs
• Reduce market research costs
• Reduce product development costs
• Etc…
14. Engagement process
API’s
News Portal
Dashboard
Blog RSS
Forum feed
Daily
Monitoring
Sentiment 10
Youtube Engine Analysis Reporting
Etc… Tools
API’s
archives
Engagement process
26. Engagement Process
Katapedia provides a way to follow up
with the ones talking about your
brands/topics. You can engage them,
build better relationship, and
potentially create a new positive
influencer for your brands.
56. THANK YOU
deddy.rahman@katapedia.com
0857 10 777 636
Head Office:
Menara Karya 19th Floor
Jl HR Rasuna Said
Blok X-5 Kav. 1-2
Jakarta 12950
Ph. +6221 5794 4518
Fax. +6221 5794 4519
www.katapedia.com