used in class for NIACC

1. Facebook Fan Pages Going from Frustrated to Happy

3. Fan Pages – Why Would You Want One? search engines can find you much easier You can send updates to your fans and its business related You control the page When someone becomes a fan, it goes into their newsfeed It's easy!

4. Obsessed with Facebook

5. Strategy Personal Profile Friends only It’s personal Family photos Personal thoughts Privacy issues Company Fan page Fans can be anyone It’s Public Its all about business Company overview Company news and status Website and contact info Press release Photos and videos Engaging your customers

6. WHO ARE YOU? HOW DO YOU WANT THE PUBLIC TO SEE YOU? Be careful to not express political views, religious views or inappropriate views – you don’t want to turn off your fans! It’s a good idea to plan what you want on your facebook fan page – before you get started.

7. What To Put On Your Fan Page

8. Be Authentic and Engaging Silver Barn Vin Diesel Shaq Tourism Currents

9. Offer Fresh Content Lady Gaga Lenny Kravits Aaron Steinmann Darren Rowse Ashton Kutcher

10. TELL YOUR STORY Caminito Argentinean Steakhouse Michael Phelps Barack Obama Pat Palmer

11. PROMOTE YOUR CAUSES Chicago Bears The Breast Cancer Site Lance Armstrong

12. I DON'T HAVE TIME

13. Let’s Get Started Sign in to facebook Then go to www.facebook.com/pages

20. Custom Landing Pages http://www.ryanleej.com/make-your-fbml-page-a-facebook-landing-page-vanity-url/ Ryan helped me do this – feel free to try it yourself when you get home!

21. Vanity URL Capture just a part of this market! Make it easy for people to find you. Once you have 25 fans, go to www.facebook.com/username and create a vanity url

22. CONTROL YOUR PAGE – Get Your Own Vanity Address www.facebook.com/bradshorr www.facebook.com/debworks www.facebook.com/hamptonfranklincounty

23. How often should I post?

24. Many thanks to …. http://www.coolinfographics.com/blog/2011/2/10/2010-facebook-vs-twitter-social-demographics.html http://mashable.com/2010/11/15/biggest-facebook-brands/ http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html http://www.hubspot.com http://www.michaelhartzell.com/Blog/bid/58131/Obsessed-With-Facebook-Infographic-for-Social-Media-Marketing

25. Deb Brown, Debworks Deb Brown www.debworks.com deb@debworks.com 641-580-0103 At your service!