Middle Eastern Landscape for Mobile Entertainment (Music/Videos)

1. Middle Eastern
By Debsena - April 20, 2015

2. A Snapshot of the key indicators in the region
** Sources: Wikipedia, InternetLiveStats, FB, Go-Gulf.com & Others 2

3. 3
Some Stats
** Sources: Wikipedia, InternetLiveStats, FB, Go-Gulf.com & Others

4. 4
What they do
** Sources: Wikipedia, InternetLiveStats, FB, Go-Gulf.com & Others

5. 5
Some numbers from the Arab world
Music
Lovers
77%
Others
23%
0%
20%
40%
60%
80%
18-24 25-34 35-44 45+
Importance of Music
** Sources: middleeastmedia.org, InternetLiveStats, IPSOS & Others
0%
10%
20%
30%
40%
50%
60%
UAE Kuwait KSA Jordan Lebanon Egypt
Online Streaming Across Internet Users
0%
20%
40%
60%
80%
100%
Music Videos Games Others
Download by Content Type

6. 6
Some numbers App World

7. 7
Ease of
access
User
Engageme
nt
Recall
Value
Better CPA
Personali
zed
Better
User
Experience
Cross
Device
Accessibil
ity
Easier
Content
Managem
ent
Less
Develop
ment
Cost
Easy
targeting
Data
heavy
Low recall
value

8. Ease of
access
DRM
Unlimite
d
Content
User
Engageme
nt
High
Data
Consump
tion
Huge
Directory
Limited
Choice
DRM
Issues
Less
Develop
ment
Cost
Not Data
Intensive
Anytime
Access
Cost
Effective
8

9. Better
visibility
Ready
target
base
Low CPA
Shorter
lifecycle
Low
Marketin
g Cost
Lesser
Revenue
Share
More
Revenue
Share
Brand
Value
High CPA
Longer
Lifecycle
Non
Exclusive
Higher
Marketing
Cost
9