The document discusses strategies for leveraging arts, culture, and local food to promote tourism and economic development. It provides examples of events that celebrate regional heritage through activities like maple syruping tours and art installed along rural roads. Partnerships are emphasized between food producers, artists, and cultural organizations. Network weaving and coop-tition approaches are presented as tools to connect these community assets across jurisdictions. Statistics demonstrate the economic impact of tourism in Minnesota and resources are listed for developing local flavor strategies.

1. Arts, Tourism and Economic Development
Examples and Resources
Deborah McLaren, Local Flavor LLC
Kent Gustafson Facilitation
Rural Arts and Culture Summit
Leveraging Arts and Culture to Build Thriving Communities
June 6, 2013
University of Minnesota-Morris

2. www.getlocalflavor.com
Celebrating and strengthening LOCAL food, art, culture, heritage and slow
travel in the Upper Midwest.
Providing the community with marketing and consulting services.

3. **Make sure to stay and view a short
video about the Magical Kingdom of
Marfa, Texas at the end of the workshop.

4. TOOL BOX
Economic Development, Art & Tourism

5. Strategy created by AEO’s Regional Flavor cluster model.
Tool: Regional Flavor Model

6. Local Flavor’s
Recipe for Sustainability
More tourism dollars are invested locally when you
partner and feature:
* Local Food
* Local Art
* Local Culture
* Local Heritage
* Slow Travel

7. Local Food
* Feature “local” food - festivals, at non-food events,
cafes.

8. Local Art
Showcase local art in non-art venues with local food.
University Avenue Project www.wingyounghuie.com/

9. Local Culture
The Upper Midwest shares a strong sense of "community.”
Tap into cultural networks.

10. Local Heritage
• Feature Native Americans, early and new immigrants;
traditions passed through generations, natural heritage.

11. Maple Syruping – Northern Heritage
Audubon Center of the North Woods
Maple syrup, birding and bicycling in eastern
Minnesota
Pancake breakfast
Tap trees and turn sap into syrup
Stay at environmental-learning center's lodge rooms
Ride the Munger Trail
Birding the 535-acre campus

12. Slow Travel
A state of mind which allows travelers to engage more
fully with communities along their route, often favoring
visits to spots enjoyed by local residents rather than
merely following guidebooks.

14. Tool: Network Weaving
When Building Your Local Flavor Strategy,
Network Weaving is the Craft, Your Small Town is the Loom.
Help weave together the assets of an area such as the artists,
specialty food producers, local heritage, recreation
opportunities, etc., and create practical activities across
political jurisdictions.

15. Network Weaving is the creation of robust & vibrant
economic and community networks.
Tools include:
• Network Mapping
• Network Weaver Training
• Leadership Development
• Assessments/Evaluations

16. Get Ready! New Networks Are Changing Our Culture!

17. Art/Heritage Food Example: Arizona Food Heritage Wagon

18. Partner Example
“Welcome to the Food &
Farm Film Fest! Our
inaugural festival
happened on March
29-31, 2013 at the
Roxie Theater in San
Francisco. This unique
film festival paired local
chefs with new films to
create a delicious feast
for the eyes and
mouth.”

19. Worm Farm’s Fermentation Fest
• Cultureshed is defined as: (1) A geographic region
irrigated by streams of local talent and deep pools of
human and natural history, (2) An area nourished by
what is cultivated locally, and (3) The efforts of writers,
performers, farmers, artists, musicians, scholars and
chefs who contribute to a vital and diverse local culture.

20. Fermentation Fest
Art, Food, Education, Tourism
* The Farm/Art DTour - 50 mile self-guided tour through Sauk Co., WI
• Art Works - large-scale temporary art installations
• Roadside Culture Stands - artist-built mobile farm stands
• Field Notes - rural culture education sites
• Pasture Performances and more
• Attracted over 8,000 people in 2013

21. Visit Roadside Culture Stands

22. Farm DTour Art

23. The 30-Mile Meal
Athens, Ohio

24. Lowertown, Saint Paul

25. Common Goal: Partnering

26. Local Food, Art, Culture, Heritage and Slow Travel

27. .

28. From Explore Minnesota Tourism
In 2012 Travel/Tourism in Minnesota Generated:
• $11.9 billion in gross sales
• More than $32 million a day

29. Tool: Coop-tition

30. Background

32. Wine Trail Events
• Art fairs/exhibitions
• Music (variety)
• Local food paired with
various wines
• Book clubs

34. Total Economic Impact: $36 million

35. Review: Local Flavor Strategies
• Celebrate and promote local food, art, culture, heritage & slow travel.
• Partner!
• Leverage the impact of heritage preservation: buildings, landscapes,
Main Streets, cultural traditions, arts, music and foods.
• Develop festivals, trails and art districts that reflect the local flavor.
• Support local capacity building skills: network development,
facilitation, strategic planning, work plan development, and attracting
resources.

36. Resources
Tools/Technical Assistance
•Local Flavor www.getlocalflavor.com
•Network Weaver/Handbook www.networkweaver.com/
Tourism Resources
•University of Minnesota Tourism Center www.tourism.umn.eduu
•University of Minnesota Extension – Community Vitality www.extension.umn.edu/communityy
•Explore Minnesota Tourism www.exploreminnesota.comm
•Minnesota Association of Convention and Visitors Bureaus www.minnesotacvbs.com
•Minnesota Bed and Breakfast Association www.minnesotabedanddbreakfasts.org
•Minnesota Grown - Minnesota Department of Agriculture www.mda.state.us.mn/mngrownn
•Minnesota Grape Growers Association www.mngrapes.org
•Great River Road Wine Trail www.greatriverroadwinetrail.orgg
•Three Rivers Wine Trail www.3riverswinetrail.com
•Heartland Wine Trail www.heartlandwinetrailmn.com
•Minnesota Historical Society http://www.mnhs.org/localhistory/mho/
•Reedsburg, WI Fermentation Festival http://fermentationfest.com/
•30 Mile Meal http://www.athensohio.com/30mile/
*University Avenue Project www.wingyounghuie.com
Thank you!
Deborah McLaren Kent Gustafson
Local Flavor Gustafson Facilitation
651-983-9880 612-226-5238
Deborah@getlocalflavor.com kgustaf@umn.edu
www.getlocalflavor.com www.gusfacilitation.com