Women’s use of digital media for pregnancy and parenting
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Women’s use of digital media for pregnancy and parenting
- 1. Women’s Use of Digital Media for Pregnancy & Parenting Deborah Lupton News & Media Research Centre University of Canberra Twitter: @DALupton Email: deborah.lupton@canberra.edu.au
- 2. Intersections of research interests pregnancy + motherhood digital health big data cultures digital sociology digitised children
- 5. Current projects (with Sarah Pedersen + Gareth Thomas) 1. Pregnancy and Parenting Apps Study: survey and focus groups completed with Australian women currently pregnant or had given birth in the last 3 years - interviews with UK women currently in progress 2. Mumsnet Study: analysis of posts on this British online forum for parents 3. Pregnancy Apps Content Analysis Study: critical content analysis of pregnancy apps in Apple App Store and Google Play
- 6. Pregnancy and Parenting Apps Study - sources of data Part 1: Survey of 410 women around Australia (every state and territory, aged 18—45), November 2014 Part 2: Four focus groups in Sydney (36 women aged 23– 42), May 2015
- 7. Survey respondents: state/territory NSW 34% VIC 24% QLD 19% SA 6% WA 8% TAS 3% ACT 5% NT 1% State
- 8. Women’s sources of information/support - digital online search tools (Google) online parenting websites (Baby Center, Essential Baby, Raising Children, baby clubs) news sites and blogs (Mamamia) apps (Wonder Weeks, Huggies, Baby Bump) social media (Facebook, Instagram) YouTube (information videos)
- 9. Women’s sources of information/support – non- digital healthcare professionals friends and family books and pamphlets television (documentaries)
- 10. 73% of the respondents had used a pregnancy app 1 app 37% 2-4 apps 57% 5+ 6% Ever used pregnancy app (73%)
- 11. daily 28% few times per week 24% weekly 24% monthly 8% occasionally 16% How often used apps
- 12. What were pregnancy apps used for? • information about their baby’s development : 86% • information about changes in their body related to pregnancy: 71% • tracking aspects of their body, such as weight gain or diet: 33% • online discussions with other pregnant women : 27% • tracking aspects of their baby, such as its heart rate: 18% • keeping track of information about their medical appointments, test results and so on: 18% • for keeping a pregnancy journal: 14% • for uploading and storing photos of themselves while pregnant: 9% • for uploading and storing foetal ultrasound images: 4% • other: 5%
- 13. How useful were these pregnancy apps? • 92% of those who used apps said that they found them useful or helpful • apps gave useful information : 83% • helped women monitor their foetus’s development : 70% • helped women monitor changes in their own body: 59% • provided reassurance: 58% • helped the women connect with other pregnant women: 24% • helped women keep track of their medical appointments and other medical details: 16% • helped the women share information about their pregnancy with friends and family: 14% • helped the women store photographs or videos of their changing body: 9% • helped the women store ultrasound images of the foetus: 3%
- 14. For pregnancy info/support Facebook 18% YouTube 7% websites 47% online support forums 21% none 7% Use of digital media other than apps