The objective of this presentation is to make you understand the possibility of Integrated Digital Marketing and what are the various points that you should keep in mind while executing your action.

1. INTEGRATED DIGITAL MARKETING
Mithu Deb
19 April 2013

2. WHY INTEGRATED DIGITAL MARKETING?
 To stay competitive in today’s new technology businesses, we need a new
approach to consumer engagement and conversion; we need integrated
digital marketing.

3. HOW WE ACHIEVE INTEGRATED DIGITAL
MARKETING?
 Digital Presence Marketing
 Content Marketing
 Targeted Discovery
 Online Engagement
 Performance Management

5. DIGITAL PRESENCE MANAGEMENT
 Branding
 Logo Design
 Message
 Social Sites
 Community
 Social Reach
 Web Design
 Simple
 User Friendly
 Mobile Web
 Responsive Design
 Real-Time Updates

6. DIGITAL PRESENCE MANAGEMENT
 Branding
 Logo Design
 Message
 Social Sites
 Community
 Social Reach
 Web Design
 Simple
 User Friendly
 Mobile Web
 Responsive Design
 Real-Time Updates

7. DIGITAL PRESENCE MANAGEMENT
 Branding
 Logo Design
 Message
 Social Sites
 Community
 Social Reach
 Web Design
 Simple
 User Friendly
 Mobile Web
 Responsive Design
 Real-Time Updates

8. DIGITAL PRESENCE MANAGEMENT
 Branding
 Logo Design
 Message
 Social Sites
 Community
 Social Reach
 Web Design
 Simple
 User Friendly
 Mobile Web
 Responsive Design
 Real-Time Updates

9. DIGITAL PRESENCE MANAGEMENT
 Branding
 Logo Design
 Message
 Social Sites
 Community
 Social Reach
 Web Design
 Simple
 User Friendly
 Mobile Web
 Responsive Design
 Real-Time Updates

10. DIGITAL PRESENCE MANAGEMENT
 Branding
 Logo Design
 Message
 Social Sites
 Community
 Social Reach
 Web Design
 Simple
 User Friendly
 Mobile Web
 Responsive Design
 Real-Time Updates

11. DIGITAL PRESENCE MANAGEMENT
 Branding
 Logo Design
 Message
 Social Sites
 Community
 Social Reach
 Web Design
 Simple
 User Friendly
 Mobile Web
 Responsive Design
 Real-Time Updates

12. DIGITAL PRESENCE MANAGEMENT
 Branding
 Logo Design
 Message
 Social Sites
 Community
 Social Reach
 Web Design
 Simple
 User Friendly
 Mobile Web
 Responsive Design
 Real-Time Updates

14. CONTENT MARKETING
 Audio
 Podcasts
 Video
 Visual
 Pinterest
 Instagram
 Written
 Blogs
 eBooks

15. CONTENT MARKETING
 Audio
 Podcasts
 Video
 Visual
 Pinterest
 Instagram
 Written
 Blogs
 eBooks

16. CONTENT MARKETING
 Audio
 Podcasts
 Video
 Visual
 Pinterest
 Instagram
 Written
 Blogs
 eBooks

18. TARGETED DISCOVERY
 Organic Search
 Content
 Keywords
 Paid Search
 PPC
 Retargeting
 Social Mobile
 Interactive
 Micro-target

19. TARGETED DISCOVERY
 Organic Search
 Content
 Keywords
 Paid Search
 PPC
 Retargeting
 Social Mobile
 Interactive
 Micro-target

20. RETARGETING FOR ADVANCED MARKETERS

22. TARGETED DISCOVERY
 Organic Search
 Content
 Keywords
 Paid Search
 PPC
 Retargeting
 Social Mobile
 Interactive
 Micro-target

23. TARGETED DISCOVERY
 Organic Search
 Content
 Keywords
 Paid Search
 PPC
 Retargeting
 Social Mobile
 Interactive
 Micro-target

25. ONLINE ENGAGEMENT
 email Marketing
 Nurture Leads
 Personalize
 Public Relations
 Resolve Issues
 Build Trust
 Social Community
 Engage
 Transparent
 Connect

26. ONLINE ENGAGEMENT
 email Marketing
 Nurture Leads
 Personalize
 Public Relations
 Resolve Issues
 Build Trust
 Social Community
 Engage
 Transparent
 Connect

27. ONLINE ENGAGEMENT
 email Marketing
 Nurture Leads
 Personalize
 Public Relations
 Resolve Issues
 Build Trust
 Social Community
 Engage
 Transparent
 Connect

28. ONLINE ENGAGEMENT
 email Marketing
 Nurture Leads
 Personalize
 Public Relations
 Resolve Issues
 Build Trust
 Social Community
 Engage
 Transparent
 Connect

30. PERFORMANCE MANAGEMENT
 Strategy Review
 Get Ideas
 Get Feedback
 Data Analytics
 Track
 Refine
 Improve
 Change

31. PERFORMANCE MANAGEMENT
 Strategy Review
 Get Ideas
 Get Feedback
 Data Analytics
 Track e.g.. Hubspot
 Refine
 Improve
 Change

32. PERFORMANCE MANAGEMENT
 Strategy Review
 Get Ideas
 Get Feedback
 Data Analytics
 Track
 Refine
 Improve
 Change

34. KEY TAKE AWAY..
 Businesses can create meaningful connections with audience by producing large
quantity of original content that is exceptional, personalized and relevant.
 Program should be optimized for any platform or device.
 Use Multi channels to engage target audience, must rely on user feedback and
analytics to fit the ever-changing demand of your audience.

35. THANKS FOR WATCHING....
debmithu@gmail.com