This document discusses using social networking to promote businesses. It outlines the major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It provides tips on setting goals and measuring results when developing a social media marketing plan. Key advice includes focusing on building relationships, being helpful and engaging your audience through questions and responses. The overall message is that social media is about connecting with people and promoting through word-of-mouth.

1. Using Social Networking to Promote Your Business

2. what is social networking? Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

3. marketing 1.0

4. marketing 2.0

5. who is online? 62% are 25-54 years old

6. benefits 2011 Social Media Marketing Industry Report Social Media Examiner

7. plan Plan THEN act Incorporate into existing marketing efforts Define goals and objectives Target market Action to take Budget Resources

8. plan Measure results Goals Costs ROI Revise

9. it’s all about… Relationships, Relationships, Relationships!

11. 70/30 rule

13. Grammar, spelling and punctuation DO count!

16. focus! blog

17. commonly used tools 2011 Social Media Marketing Industry Report Social Media Examiner

18. facebook Over 500 million active users, HALF log on every day 61% of users are over 35 62% earn at least $60,000 Second most popular website in U.S. People have Profiles; Businesses have Pages

19. profile

20. page

21. adding tabs/links

22. examples

23. advertising Can promote website or Facebook pages, events, applications and groups Daily budget Schedule Target audience Location Demographics Likes and interests Connections

24. example Demographics Over 18 years old, within 25 miles of Denver, NOT fan of my Page $10 daily budget 404,229 impressions 75 clicks throughs $1.31 cost per click $98.61 spent

25. twitter Over 200 million registered users Over 140 million tweets sent every day 30% of users earn over $100,000 24% are 35-49 49% have some college education

26. page

27. linkedin Over 100 million members 71% are over 35 years old 69% earn at least $60,000 48% have attended college 37th largest website in U.S.

28. profile

29. connections

30. company page

31. groups

32. answers

33. advertising As low as $10 per day Target audience Geography Industry Job function

34. blogging At least 150 million blogs 25% of bloggers are 25-34 years old 29% are 35-44 years old 21% are 45-54 years old 50% post 1-3 times a week 67% of bloggers are men

35. example

36. youtube Over 2 billion videos watched every day 36% are 18-34 years old 29% earn over $100,000 13% have attended graduate school 4th largest website in the U.S. “90% of Internet traffic will be video by 2012” (Nielsen)

37. channel

38. advertising Target audience Demographic Interest-based Content Buzz

39. but I don’t have time!

40. time management

41. why? Word of mouth on steroids!!

42. tell people!

43. it’s all about…

44. final thought…

45. questions? Connect with me! www.facebook.com/deb.krier www.facebook.com/DebKrierTheSociaLight www.linkedin.com/in/deborahkrier www.twitter.com/debkrier www.debkrier.com/my-blog www.youtube.com/dkrierthesocialight