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Debbie Horovitch
Debbie Horovitch
1 von 17
Using Slideshare for Lead Generation & Website Traffic Sunday, February 24, 2013 11am ET; room RCC-162
This Presentation Will Cover • 10 Steps to Leveraging the Slidesharefrontpage for Lead Gen & Traffic • 20 Minutes + 10 minutes Q&A • 30 Point Font – Thank you Guy Kawasaki!
1 – Be Passionate About Idea
2 - Crowd Sourced Passion • Mari Smith • Mike Michalowicz • Rachel Thompson • Terry Cutler • And more… asked 3 questions: – How has bullying affected you? – What do we need to do as leaders? – Are there recommended resources?
3 – Who Shares Passion? • HARO / Helpareporter.com • MediaRoomVIP.com • Be open to other people being equally passionate to you on the subject
4 – Follow Instructions
5 – Email Participants • Let people know what you’re doing – Trying to get to frontpage of Slideshare for additional traffic – Share Slidesharepreso link & embed code for them to post / promote to their audience – Make them aware of clickable embedded visuals & live links
6 – Promote The Post • Stumbleupon Paid Views recommended by Neil Patel $0.10/view • Facebook promoted posts $5 / 3 days • Tweets • LinkedIn • Facebook • Blog post (full participants stories) and Slideshare with links to pages on post
7 – Newsjacking • We posted #NoBullySlideshare hours before the start of #BellLetsTalk, a day of mental health awareness discussion promoted by Bell Canada with $0.05 donated to organizations for every Tweet using hashtag – Tweeted #BellLetsTalk, @participant &slideshare links hundreds of times
8 – Slideshare Homepage
9 – Celebrate Your Successes
10 – Ask for Ongoing Sharing
Connect With #Sparkle Debbie Horovitch Interns PatrycjaWygnal&Matt Alexander WordPress InternParthPandya UX/IA Partners 26Mondays http://theSparkleAgency.com debbie@theSparkleAgency.com 416-553-2157
Who is Social Sparkle & Shine • Advertising, marketing & PR experience since 1996 • Social media consulting & training since 2008 • Clients include job seekers, professionals, small business, media channels, large business, not for profits & government organizations, globally • Speaking & training programs available • SEO Optimized guest blog posts available • Relevant guest blogs accepted & promoted • #HappinessTrain Mental Health Awareness Campaign • #SparkleSOS Book Authors & Publishers – monthly Google+ Hangouts on Air (web TV show) • Social Media Mastermind

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Pod camp toronto 2013 slideshare

  • 1. Using Slideshare for Lead Generation & Website Traffic Sunday, February 24, 2013 11am ET; room RCC-162
  • 2. This Presentation Will Cover • 10 Steps to Leveraging the Slidesharefrontpage for Lead Gen & Traffic • 20 Minutes + 10 minutes Q&A • 30 Point Font – Thank you Guy Kawasaki!
  • 3. 1 – Be Passionate About Idea
  • 4. 2 - Crowd Sourced Passion • Mari Smith • Mike Michalowicz • Rachel Thompson • Terry Cutler • And more… asked 3 questions: – How has bullying affected you? – What do we need to do as leaders? – Are there recommended resources?
  • 5. 3 – Who Shares Passion? • HARO / Helpareporter.com • MediaRoomVIP.com • Be open to other people being equally passionate to you on the subject
  • 6. 4 – Follow Instructions
  • 7. 5 – Email Participants • Let people know what you’re doing – Trying to get to frontpage of Slideshare for additional traffic – Share Slidesharepreso link & embed code for them to post / promote to their audience – Make them aware of clickable embedded visuals & live links
  • 8. 6 – Promote The Post • Stumbleupon Paid Views recommended by Neil Patel $0.10/view • Facebook promoted posts $5 / 3 days • Tweets • LinkedIn • Facebook • Blog post (full participants stories) and Slideshare with links to pages on post
  • 9. 7 – Newsjacking • We posted #NoBullySlideshare hours before the start of #BellLetsTalk, a day of mental health awareness discussion promoted by Bell Canada with $0.05 donated to organizations for every Tweet using hashtag – Tweeted #BellLetsTalk, @participant &slideshare links hundreds of times
  • 10. 8 – Slideshare Homepage
  • 11.
  • 12. 9 – Celebrate Your Successes
  • 13.
  • 14. 10 – Ask for Ongoing Sharing
  • 15. Connect With #Sparkle Debbie Horovitch Interns PatrycjaWygnal&Matt Alexander WordPress InternParthPandya UX/IA Partners 26Mondays http://theSparkleAgency.com debbie@theSparkleAgency.com 416-553-2157
  • 16.
  • 17. Who is Social Sparkle & Shine • Advertising, marketing & PR experience since 1996 • Social media consulting & training since 2008 • Clients include job seekers, professionals, small business, media channels, large business, not for profits & government organizations, globally • Speaking & training programs available • SEO Optimized guest blog posts available • Relevant guest blogs accepted & promoted • #HappinessTrain Mental Health Awareness Campaign • #SparkleSOS Book Authors & Publishers – monthly Google+ Hangouts on Air (web TV show) • Social Media Mastermind