1. Making the Most of Your (Tiny!)
Facebook Ad Budget
Debbie Horovitch
@Debbie_h2o
#pcto11 #CMChat
Intern: @BLOGATRON
2. Two Points:
• Currently, you can use the Facebook Self-Serve
Ad Manager to research market sizes and plan
marketing expenses, with no cost.
• On Facebook CPC (Cost-Per-Click) campaigns you
can use the system itself to optimize your
campaign to the most cost-efficient and best
performing ad.
– Test ad messages & creative with FAST results, before
committing to a newspaper or magazine ad that can’t
be changed.
– Optimize your investment – achieve the highest CTR’s
(Click-Through-Rates) = lowest cost per click
3. Please join a new Tweetchat
For & About Community Managers
#CMChat
Sunday March 6th, 2011 7:30 – 8:30pm
Debbie Horovitch @Debbie_h2o
Friend request me on Facebook
Connect to me on LinkedIn
Intern: @BLOGATRON