2. Parent Company
-
Procter and Gamble (P&G)
Founded in
-
1837
Category
-
Consumer Products (FMCG)
Tagline
-
Touching lives, improving life
Brands Portfolio
-
Moreover 300 brands worldwide
USP
-
Business experience over 170 years
& spread over 180 countries.
4. ï What
is SWOT analysis ?
SWOT analysis is a look at a companyâs strengths, weaknesses,
opportunities, and threats, and is a scientific way to gain a detailed and
thorough perspective on a company and its future.
ïComponents of SWOT analysis â
INTERNAL â Strengths & Weaknesses of a firm
EXTERNAL â Opportunities & Threats of a firm
ïImportance â
SWOT analysis helps to make business plan & strategies for future.
5. ï The company is valued at $191.47 billion on the market.
ï P&G has over 300 brands globally which are available in
over 180 countries.
ï It has around 25 brands have annual sales over
a billion dollars.
ï Over 125,000 people are employed in P&G globally.
ï Many of P&Gâs products are considered non-cyclical
6. ï Offers multiple products in each category along with
more than one brand.
ï Gross Profit Margin is 15 Times the Industry average.
ï Tightly integrated with the largest retailers in the US and
around the world.
ï P & G invests every year about $2 billion in its
research and development .
7. ï
P & G are losing their market share rapidly. In online media
leadership and presence P & G is lagging behind.
ï The beauty and health products by P & G are
mostly for women.
ï P & G does not make and offer any private label products
for the retail customers.
8. ï Fake products sold under the name of P&G brands.
ï Its products have stiff competition from big domestic
players and international brands.
9. ï
Tap rural markets and increase penetration in urban areas.
ï The exponential growth of the middle class in
emerging markets such as China and India.
ï An opportunity for P & G is health and beauty products
for men.
10. ï The online social networks and internet marketing
techniques is also an opportunity for P & G.
ï Going Green/Eco Friendly.
11. ï There is a cut throat competition in the fast moving
consumer's good markets today.
ï In the market many substitutes are available for
P & G products at cheaper prices.
ï The private label growth is also a serious threat to
the P & G's market share.
12. ï Due to recession, the consumer spending has
decreased globally.
ï
Raw materials are increasing so cost to the company
is increasing.