Project for intermediate ESL students to use iMovie to make an advertisement

1. AES 130 Contemporary Topics 3
Project for Unit 4: Business (Marketing)
Create a Video Advertisement for AES
Marketing research tells us that an intensive English program must have an interesting, dynamic* presence
on the internet in order to attract new students, or customers. In addition, research also shows that
Facebook is universally popular and the ideal venue for promoting a program such as AES.
Dynamic content can be provided in several ways, including videos of the campus, samples of student
work, and graphics showing the benefits of choosing to study at this location. This project will combine
these into student-created videos which promote English language study at Lewis & Clark.
Assignment: Create a 3-5 minute video in iMovie
Topic: Choose a topic about L&C that you think is something that new students will be interested in or will
want to know about. You are marketing L&C, so be positive in your descriptions!
Suggested topics:
• Outdoor programs at L&C • The bookstore • Study locations around campus
• Health services at L&C • The library • Eating locations around campus
• Eating in the Bon • Dorm life • Riding the shuttle downtown
• Multicultural activities • The AES office • A topic of your own choice, check
• Technology at L&C • The ISO office with instructor
Requirements:
••Length: 3-5 minutes
••Content: must include titles (checked by me)
must include at least 1 video clip
must include scripted voice-over (checked by me)
may include still photos
may include background music (not too loud)
all group members must participate, but not all group members must be on camera
Schedule:
In Class, Tuesday, Oct. 13: Form your group and choose a topic
Homework: Start researching and collecting materials (video clips, photos, interviews, etc.)
In Class, Friday, Oct. 16: Make an outline or storyboard of your video in class
Homework: Do more research and collecting. It’s good to store materials on your WebDisk!
In Class, Tuesday, Oct. 20: Work on & turn in outline or storyboard and the script you will read. Include
all words (titles) to be included. I want to check your English before you create the video.
Class on Thursday, Oct. 22: Meet in the ILC (Mac lab in Miller) 11:30-12:30 to put together your project.
Bring all your materials or have everything saved on your WebDisk.
Class on Tuesday, Oct. 27: Meet in the ILC (Mac lab in Miller) 11:30-12:30
Homework: Continue to polish your project. You can work in the Resource Lab (Justin) in the
library. People in the Resource Lab and Lindsay in the ILC know how to use iMovie.
FINAL DUE DATE: Nov. 2, Present in class
GROUPS (2 or 3): Choose your own, with these members
1. JM, JW, K 2. JM, JW, A 3. JM, JW, A
4. JM, JW, K 5. JM, JW, A 6. JM, A
*dynamic=always changing