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Aericon Overview
- 2. Àir . l . côn ( aero - the air icon - to look like
- 3. a b c d e f g h i j k l m n o p q r s t u v w x y z
- 4. Aericon is a full service digital marketing agency headquartered in Boston, MA. We provide integrated strategy, creative and technology services to deliver results oriented agile digital marketing programs.
- 5. What we do digital marketing, communication web, mobile and Facebook apps strategy social media operations ux design, technology services optimized landing pages lead generation, customer acquisition creative content, video, copywriting, games, contests search engine optimization online learning and presentations
- 7. Our Approach Options Tactics Outcomes Leads Clicks/Actions Subscribers Referrals SEO Sales/Revenue
- 9. All businesses, no matter what they make or sell, should recognize the power and financial value of good design.
- 10. Market Maturity technology features experience
- 11. Sturgeon’s Law 90% of everything is crap! Theodore Sturgeon
- 12. Kano Model • Three vectors: Performance payoff, basic expectations, and excitement generators • Have to meet basic expectations before excitement generators will work • Over time, excitement generators become basic expectations The Kano model is a theory of product development and customer satisfaction developed in the 80s by Professor Noriaki Kano.
- 15. Optimization
- 20. influencing influencers The diffusion of innovations according to Everett Rogers
- 23. free Digital Marketing and Social Media Assessment
- 24. assessment Intake Prep Workshop Preliminary Review of existing Review critical Research marketing and brand fixes elements Q&A - Business Enhancements objectives, past Competitive Analysis Brand performance, Needs Assessment recommendations competitors Ideation/ Campaign ideas Brainstorming PPT Deck
- 25. Aericon is a full service digital marketing agency headquartered in Boston, MA. Dean Whitney 617-379-6769 We provide integrated strategy, creative and technology services to deliver results oriented agile digital marketing programs. @deanwhit dwhitney@aericon.com www.aericon.com HEADQUARTERS 60 State Street, Suite 700 Boston, Massachusetts 02109 Toll free: +1 (800) 960-0553 Fax: +1 (617) 379-6276 WEST COAST 800 W. El Camino Real, Suite 180 Peter Thornton 617-379-6769 Mountain View, CA USA 94040 Phone: + 1 (650) 453-2050 Fax: + 1 (650) 318-5345 @aericon pthornton@aericon.com ASIA/PACIFIC Four Seasons Towers 8 Finance Street, Suite B1907 Central, Hong Kong S.A.R., PR China P: + 852 8175 8105 F: + 852 8175 8106