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data-driven
designing analytics for humans




                                                          @deanmalmgren
                                                              @DsAtweet


                                                            2012 november
                                 motorola science advisory board associates
the point




            motorola science advisory board associates | @deanmalmgren | 2012 november
the point




            motorola science advisory board associates | @deanmalmgren | 2012 november
the point




            motorola science advisory board associates | @deanmalmgren | 2012 november
IBM      analytics                                                  SAS
Bain




                                                                      IDEO
consulting


                                      design
              motorola science advisory board associates | @deanmalmgren | 2012 november
our human-centered design approach

data appraisal
  discovering value from shipwrecked data



market research and internal testing
  distinguishing viable action plans




prototype development
  from blueprints to concept car




deliver a finished product
  scalable solutions, optimized for humans


                                             motorola science advisory board associates | @deanmalmgren | 2012 november
data-driven change management
procter & gamble

data appraisal
  discovering value from shipwrecked data



market research and internal testing
  distinguishing viable action plans




prototype development
  from blueprints to concept car




deliver a finished product
  scalable solutions, optimized for humans


                                             motorola science advisory board associates | @deanmalmgren | 2012 november
change management in a nutshell




                        motorola science advisory board associates | @deanmalmgren | 2012 november
change management in a nutshell




                        motorola science advisory board associates | @deanmalmgren | 2012 november
change management in a nutshell




                        motorola science advisory board associates | @deanmalmgren | 2012 november
change management in a nutshell




         not enough change


                         motorola science advisory board associates | @deanmalmgren | 2012 november
change management in a nutshell




         not enough change
        “ ”do not trust “   ”

                            motorola science advisory board associates | @deanmalmgren | 2012 november
build trust with “organic” ambassador picks




                           motorola science advisory board associates | @deanmalmgren | 2012 november
build trust with “organic” ambassador picks




 social network survey



                           motorola science advisory board associates | @deanmalmgren | 2012 november
build trust with “organic” ambassador picks




 social network survey
 contagion modeling

                           motorola science advisory board associates | @deanmalmgren | 2012 november
build trust with “organic” ambassador picks




 social network survey
 contagion modeling
 ambassador team optimization
                           motorola science advisory board associates | @deanmalmgren | 2012 november
dashboard




            motorola science advisory board associates | @deanmalmgren | 2012 november
data-driven e-discovery
daegis

data appraisal
  discovering value from shipwrecked data



market research and internal testing
  distinguishing viable action plans




prototype development
  from blueprints to concept car




deliver a finished product
  scalable solutions, optimized for humans


                                             motorola science advisory board associates | @deanmalmgren | 2012 november
find needle in haystack without poking yourself




                          motorola science advisory board associates | @deanmalmgren | 2012 november
find needle in haystack without poking yourself




                          motorola science advisory board associates | @deanmalmgren | 2012 november
find needle in haystack without poking yourself




                          motorola science advisory board associates | @deanmalmgren | 2012 november
find needle in haystack without poking yourself


            about patent
      about patent
          not




                           motorola science advisory board associates | @deanmalmgren | 2012 november
find needle in haystack without poking yourself

                                                              don’t
                           turn over to plaintiff      turn over to plaintiff
            about patent




                                                                     adverse inference
      about patent
          not




                                                    motorola science advisory board associates | @deanmalmgren | 2012 november
find needle in haystack without poking yourself

                                                                   don’t
                           turn over to plaintiff           turn over to plaintiff
            about patent




                                                                          adverse inference
      about patent
          not




                               give away trade secrets

                                                         motorola science advisory board associates | @deanmalmgren | 2012 november
find needle in haystack without poking yourself

                                                                   don’t
                           turn over to plaintiff           turn over to plaintiff
            about patent




                                                                          adverse inference
      about patent
          not




                               give away trade secrets

                                                         motorola science advisory board associates | @deanmalmgren | 2012 november
find needle in haystack without poking yourself

                                               don’t
            turn over to plaintiff      turn over to plaintiff




                                     motorola science advisory board associates | @deanmalmgren | 2012 november
designing for lawyers, sales, and marketing




                           motorola science advisory board associates | @deanmalmgren | 2012 november
motorola science advisory board associates | @deanmalmgren | 2012 november
motorola science advisory board associates | @deanmalmgren | 2012 november
data-driven collaboration
thomson reuters

data appraisal
  discovering value from shipwrecked data



market research and internal testing
  distinguishing viable action plans




prototype development
  from blueprints to concept car




deliver a finished product
  scalable solutions, optimized for humans


                                             motorola science advisory board associates | @deanmalmgren | 2012 november
balance exploration vs targeted search




                           motorola science advisory board associates | @deanmalmgren | 2012 november
motorola science advisory board associates | @deanmalmgren | 2012 november
motorola science advisory board associates | @deanmalmgren | 2012 november
motorola science advisory board associates | @deanmalmgren | 2012 november
the point




            motorola science advisory board associates | @deanmalmgren | 2012 november
the point




            http://bit.ly/moto-saba
                       motorola science advisory board associates | @deanmalmgren | 2012 november

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data-driven: designing analytics for humans

  • 1. data-driven designing analytics for humans @deanmalmgren @DsAtweet 2012 november motorola science advisory board associates
  • 2. the point motorola science advisory board associates | @deanmalmgren | 2012 november
  • 3. the point motorola science advisory board associates | @deanmalmgren | 2012 november
  • 4. the point motorola science advisory board associates | @deanmalmgren | 2012 november
  • 5. IBM analytics SAS Bain IDEO consulting design motorola science advisory board associates | @deanmalmgren | 2012 november
  • 6. our human-centered design approach data appraisal discovering value from shipwrecked data market research and internal testing distinguishing viable action plans prototype development from blueprints to concept car deliver a finished product scalable solutions, optimized for humans motorola science advisory board associates | @deanmalmgren | 2012 november
  • 7. data-driven change management procter & gamble data appraisal discovering value from shipwrecked data market research and internal testing distinguishing viable action plans prototype development from blueprints to concept car deliver a finished product scalable solutions, optimized for humans motorola science advisory board associates | @deanmalmgren | 2012 november
  • 8. change management in a nutshell motorola science advisory board associates | @deanmalmgren | 2012 november
  • 9. change management in a nutshell motorola science advisory board associates | @deanmalmgren | 2012 november
  • 10. change management in a nutshell motorola science advisory board associates | @deanmalmgren | 2012 november
  • 11. change management in a nutshell not enough change motorola science advisory board associates | @deanmalmgren | 2012 november
  • 12. change management in a nutshell not enough change “ ”do not trust “ ” motorola science advisory board associates | @deanmalmgren | 2012 november
  • 13. build trust with “organic” ambassador picks motorola science advisory board associates | @deanmalmgren | 2012 november
  • 14. build trust with “organic” ambassador picks social network survey motorola science advisory board associates | @deanmalmgren | 2012 november
  • 15. build trust with “organic” ambassador picks social network survey contagion modeling motorola science advisory board associates | @deanmalmgren | 2012 november
  • 16. build trust with “organic” ambassador picks social network survey contagion modeling ambassador team optimization motorola science advisory board associates | @deanmalmgren | 2012 november
  • 17. dashboard motorola science advisory board associates | @deanmalmgren | 2012 november
  • 18. data-driven e-discovery daegis data appraisal discovering value from shipwrecked data market research and internal testing distinguishing viable action plans prototype development from blueprints to concept car deliver a finished product scalable solutions, optimized for humans motorola science advisory board associates | @deanmalmgren | 2012 november
  • 19. find needle in haystack without poking yourself motorola science advisory board associates | @deanmalmgren | 2012 november
  • 20. find needle in haystack without poking yourself motorola science advisory board associates | @deanmalmgren | 2012 november
  • 21. find needle in haystack without poking yourself motorola science advisory board associates | @deanmalmgren | 2012 november
  • 22. find needle in haystack without poking yourself about patent about patent not motorola science advisory board associates | @deanmalmgren | 2012 november
  • 23. find needle in haystack without poking yourself don’t turn over to plaintiff turn over to plaintiff about patent adverse inference about patent not motorola science advisory board associates | @deanmalmgren | 2012 november
  • 24. find needle in haystack without poking yourself don’t turn over to plaintiff turn over to plaintiff about patent adverse inference about patent not give away trade secrets motorola science advisory board associates | @deanmalmgren | 2012 november
  • 25. find needle in haystack without poking yourself don’t turn over to plaintiff turn over to plaintiff about patent adverse inference about patent not give away trade secrets motorola science advisory board associates | @deanmalmgren | 2012 november
  • 26. find needle in haystack without poking yourself don’t turn over to plaintiff turn over to plaintiff motorola science advisory board associates | @deanmalmgren | 2012 november
  • 27. designing for lawyers, sales, and marketing motorola science advisory board associates | @deanmalmgren | 2012 november
  • 28. motorola science advisory board associates | @deanmalmgren | 2012 november
  • 29. motorola science advisory board associates | @deanmalmgren | 2012 november
  • 30. data-driven collaboration thomson reuters data appraisal discovering value from shipwrecked data market research and internal testing distinguishing viable action plans prototype development from blueprints to concept car deliver a finished product scalable solutions, optimized for humans motorola science advisory board associates | @deanmalmgren | 2012 november
  • 31. balance exploration vs targeted search motorola science advisory board associates | @deanmalmgren | 2012 november
  • 32. motorola science advisory board associates | @deanmalmgren | 2012 november
  • 33. motorola science advisory board associates | @deanmalmgren | 2012 november
  • 34. motorola science advisory board associates | @deanmalmgren | 2012 november
  • 35. the point motorola science advisory board associates | @deanmalmgren | 2012 november
  • 36. the point http://bit.ly/moto-saba motorola science advisory board associates | @deanmalmgren | 2012 november