Pie Face make pies with funny little faces on them. They’re damn tasty. They are one of the fastest growing QSR (Quick Service Restaurant) chains in Australia. Not content with conquering Australia, Pie Face are now rapidly expanding overseas. Pie Face is fresh & playful retail brand, but it’s a serious business building and funding one of the fastest growing and successful QSR chains not just in Australia, but around the world. Our challenge was to work within the irreverent context
of the brand to help communicate and sell the Pie Face values to potential franchisees as well as Private Equity investors
 and global expansion partners. Consideration was required for audience sizes ranging one-on-ones with potential PE investors, to groups of a dozen or so for franchise marketing and also board meetings, to large groups of hundreds at industry conferences. Communication materials were also designed for a variety of delivery formats including; digitally printed investor roadshow booklets, Powerpoint and Keynote presentations, interactive PDF booklets, videos of staff and franchisees were produced for the marketing website, presentations & social media campaigns. Working with founder and CEO Wayne Homschek, CMO Ben Macpherson and the rest of the ExCo team, we help develop successful communications that have so far closed over $45m of PE funding, sold 50 franchise stores around Australia and sealed Master Franchise Deals in a variety of locations around the globe with more on the way.

1. WELCOME TO
FRANCHISE OPPORTUNITY

2. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
PIE FACE IN NEW YORK

3. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
WHO WE ARE
Innovative bakery cafe chain
Specialists in gourmet pies and coffee
Loved brand
Appeals to all ages
75/25 franchised / company stores

4. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
LET’S TAKE A LOOK! (5 min)

5. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
HOW WE GOT HERE
Founded in 2003 by Wayne Homschek and Betty Fong
Invested $40m
Opened 18 company stores before franchising commenced
70+ franchised stores
Highly experienced board of directors
Best of the best team to support our franchise partners
Launched US - Steve Wynn partner
Opening in other countries

6. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
STORE FOOTPRINT 2013
Total Stores 70+
WA 1
VIC 17
ACT 2
NSW 38
QLD 15

7. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
OUR FOOD STRATEGY
Bakery cafe offering with gourmet twist on traditional Aussie pies
All day food; breakfast, morning tea, lunch, afternoon tea, dinner, late night
HIgh quality products including pies, pastries, coffee sandwiches & soups
Made centrally, frozen and distributed maximising economies
of scale and reducing in store labour
Ongoing product innovation and evolution
Strong catering offer

8. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
CATERING
Ecater
Savoury Pack

9. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
KICK MY ARSE! strong hard blend
START MY HEART! hard blend
OPEN MY EYES! soft blend
STILL ASLEEP! decaf
ESPRESSO BLENDS
AWARD WINNING COFFEE

10. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
One on one training for new franchisees and group sessions for store staff
Nationally accredited coffee training course
3 stage side-by-side training with our dedicated full time coffee trainer
Ongoing field visits to ensure coffee equipment in your store is properly
calibrated and running correctly
Training manual and certificates for all course participants
AWARD WINNING COFFEE

11. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
sandwiches
quiche, pastries
pies & sausage rolls
snacks & cakes
cold drinks
hot drinks
2013
24%
43%
8%
8%
8%
9%
PRODUCT MIX

12. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
MARKETING
Extensive research and analysis guides
our well considered marketing and
promotional program
Close collaboration with our franchisee
partners through a Franchisee
Marketing Committee
All core marketing is covered with
minimal 2.5% marketing royalty
(excluding some local area promotions)

13. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
MARKETING
National marketing programs which in part have
resulted in a 30%+ brand awareness
Dedicated local marketing programs for your store

14. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
STOREINVESTMENTOPTIONS High Street $300k - $450k

15. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
STOREINVESTMENTOPTIONS Shopping Centre $275k - $350k

16. Wemakepie’swithfunnylittlefacesonthem.They’redamntasty.
PIEFACE-NEWYORK
469 7th Avenue opened Feb 2013

17. WELCOME TO
FRANCHISE OPPORTUNITY