How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit

•

1 gefällt mir•997 views

This talk will be filled with practical advice for getting to grips with the existing content on the site, how it is working for you, how to identify opportunities to optimise, how to handle the changes in the content on the site, the fears common when deleting existing content, managing clients or bosses when looking at removing or repurposing content they are emotionally wedded to but which does not work, and more. This is a practical talk around work done for clients showing what worked and actual charts and work though for privacy the details of the URLs are hidden. This was from the Search and Content Summit put on by BrightonSEO

Marketing

@JudithLewis @decabbit #BrightonSEO
@JudithLewis @decabbit

@JudithLewis @decabbit #BrightonSEO
➢
➢
➢
➢
➢
➢

@JudithLewis @decabbit #BrightonSEO
Identify
• Personas –
define
concerns
and
understand
motivations
and needs
Questions
• What
questions
do your
personas
ask at each
stage of the
buying
process?
Answers
• Develop a
content
plan that
answers
these
questions
Map
• Map
answers to
stages in
buying
process and
pair with
keyword
plan
Create
• Create
keyword
optimised
sharable
content that
adds value
and answers
questions

@JudithLewis @decabbit #BrightonSEO
Which
content
brings in
traffic?
Which
content
inspires
action?
Which
keywords
should I
focus on?
Where
can we
improve
CTR?

@JudithLewis @decabbit #BrightonSEO
@JudithLewis &

@JudithLewis @decabbit #BrightonSEO
@JudithLewis &#LAC2018

Weitere ähnliche Inhalte

Ähnlich wie How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit

On November 15, join NCET and Kylie Rowe, Vice President of Relocation and Corporate Services at Dickson Realty, as she delves into the rarely talked about but ever-so important topic of personal branding in the digital age. Learn why your personal brand exists even if you don’t know about it, and the seven steps you need to take now to build a strong personal brand online. Discover the importance of building your digital credibility and how you can leverage your personal brand for digital influence. Attendees will learn about: Writing a brand bio Understand your audience Identify personal branding strategy 7 steps to building a personal brand Becoming a digital influencer

NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...

Archersan

Five principles for creating lasting design awareness in your organization. First delivered at UPA Boston's annual conference, 5/7/2012. A follow up to our #IxD12 presentation, "I Hate Process/I Love Process: Why designers are divided about process, and what to do about it" - http://www.slideshare.net/christinapersson/hate-love-process-ixd12vermettepersson Authors: Christina Persson and Joan Vermette

Don't Ride the Roller Coaster: Creating lasting design awareness in your orga...

Joan Vermette

Don't Ride the Roller Coaster: create lasting design awarements in your organ...

Joan Vermette

What content mistakes do organizations make on their websites that cause them to look like zombies? The living dead are mindless, indistinguishable, and confused—similar to bad websites. The best organizations and websites are more like empathetic humans and less like self-absorbed zombies. Using real-world good and bad examples from the higher ed and nonprofit worlds, we’ll discuss how to humanize the content on our websites. Sharing new research and field-tested advice, we’ll cover: - why identity (and not brand) should be the focus for universities and nonprofits - the high-level ideas of identity-based content strategy - the nitty-gritty details (and great value!) of page-level content strategy and how to do it - how to avoid deadly mistakes that make you look inhuman

Humans Not Zombies: Identity-Based Content Strategy for More Engaging Websites

Melissa Eggleston

It’s a given that much of our success as practitioners depends on our ability to foster meaningful relationships with our colleagues and customers. But what about our relationship with ourselves? When we ignore our emotions, act against our values, and become indifferent to our surroundings, we lose who we really are and run a much greater risk of not achieving our clients’ goals (and our own). In this talk, we'll explore how presence, adaptability, empathy, and influence can be our most effective design tools. And we'll address how to cultivate these qualities through intellectual, emotional, and physical practices we can integrate into our everyday routines.

The Integral Designer: Developing You

Whitney Hess

Why Delivery Must be Part of Your Content Strategy With Charles Cooper

Ann Rockley

Hill dickenson social media april 2013.v3

Rupert Bradshaw

Establishing Your Brand Voice in Social Media, Juntae DeLane, Social Fresh Co...

Social Fresh Conference

#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving. Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers. In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization. This presentation is hosted by 501 Commons and SeaTech4Good.

Getting Ready for Giving Tuesday

501 Commons

Let's Get Social in Lake Charles!

Dave Serino

Segmentation and the Employer Brand - Graeme Wright, Havas People

Havas People

Developing a Social Media Strategy

Kelly Page

Then, Now, Next: Evolution of the Design Business – Bucharest Tech Week 2018

Josh Silverman

How to Capitalize on the Buzz around Quizzes

Upland Second Street

Lean Startup for Developers University

Sebastien Arbogast

Grant Writing 101

4Good.org

How to Create Content for SEO That Earns Me Links?

Digital Third Coast

Access the full replay here: http://prsoftware.vocus.com/staceymiller?source=SM Want to stand out and become a more successful marketer? Brand yourself better, says Stacey Miller, a finalist for Oracle's Community Manager of the Year. Your personal brand is what people see when they view you professionally. Just like a product brand delivers sales, the personal 'X-factor' delivers opportunities, new contacts, bigger projects and more influence. Stacey teaches you everything you need to start a personal brand that opens doors and delivers success. Stacey's personal branding webinar includes: Strategy - Define a personal brand tailored to your professional goals. Key Assets - Build it with your resume, elevator pitch, networks and more. Leverage - Grow your brand fast with social media and online tools. About the Speaker: Stacey Miller is a keynote speaker and Vocus' social media community manager. Her writing has appeared in Forbes, American Express Open Forum and the NASDAQ/Ragan Leadership Series. In 2012, Oracle named Stacey a finalist for its Community Manager of the Year Award. Access the full replay here: http://prsoftware.vocus.com/staceymiller?source=SM

Brand Yourself Better Vocus Webinar with Stacey Miller

Cision

Negotiating your first deal

David Bozward

Business of graphic design

cymo62

Ähnlich wie How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit (20)

NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...

Don't Ride the Roller Coaster: Creating lasting design awareness in your orga...

Don't Ride the Roller Coaster: create lasting design awarements in your organ...

Humans Not Zombies: Identity-Based Content Strategy for More Engaging Websites

The Integral Designer: Developing You

Why Delivery Must be Part of Your Content Strategy With Charles Cooper

Hill dickenson social media april 2013.v3

Establishing Your Brand Voice in Social Media, Juntae DeLane, Social Fresh Co...

Getting Ready for Giving Tuesday

Let's Get Social in Lake Charles!

Segmentation and the Employer Brand - Graeme Wright, Havas People

Developing a Social Media Strategy

Then, Now, Next: Evolution of the Design Business – Bucharest Tech Week 2018

How to Capitalize on the Buzz around Quizzes

Lean Startup for Developers University

Grant Writing 101

How to Create Content for SEO That Earns Me Links?

Brand Yourself Better Vocus Webinar with Stacey Miller

Negotiating your first deal

Business of graphic design

Mehr von Judith Lewis

The https://www.vuelio.com/uk/resources/white-papers/seo-best-practice-guide-for-pr/ #SEOGuideforPR is a long and expansive piece covering how PRs can better retain work that is gradually being eroded by SEOs. The webinar is available as a recording https://email.vuelio.com/wbn-seo-best-practice-guide-for-pr but here are the slides with a few extras slides on landing page SEO, E-A-T and keywords in content.

The @Vuelio #SEOforPR Presentation

How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit

Ähnlich wie How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit (20)

Mehr von Judith Lewis

Mehr von Judith Lewis (18)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #SearchAndContentSummit