De-Pe Presentation - 1st hour

1. De Emprendedores, Para Emprendedores
Clase 1
19 de Mayo, 2011
www.de-pe.com
@depeteam
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8. Don’t wait.

9. The time will never be
just right.
- Napoleon Hill

10. There is
no such
thing as
a bad
idea.
Just ideas that weren’t
proven by the market!

11. The market tells you
the value of your
product. Not the
“Experts.”

15. Our goal:

16. Business Model

17. Course Overview

18. Jump or not to Jump

19. What if I do something that nobody
wants?
Product
Market Size
Market Type
Timing
Competition

20. Learn Early, Learn Often
Drew Houston
Co-Founder & CEO of Dropbox

21. You
Fail Early, Fail Often(is Cheap!)

22. Why Now?
• Costs are falling in all
industries.
• Barriers are being
destroyed.
• Disruption and chaos are
everywhere.
• Antofagasta has a huge
market and people
potential.

23. Experience
Guest Talks
Sharing
Group
Work + Events
Mentors
Theory + Sup.
Networking
Reading

24. Countries and Schools
Represented

25. Domain of Knowledge
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26. Other Entrepreneurs
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27. The Outcome
• Entrepreneurs ready to “Jump”,
• Being able to identify opportunities and transform
ideas into a business model with market potential,
• With knowhow of how to connect, finance and
scale their startups.

28. Syllabus
1. Introduction to the Class and Overview of
Entrepreneurship.
2. Failure Day
3. Idea Generation/Opportunity Research
4. Intro to Steve Blank’s customer development
method
5. Steve Blank – Customer Discovery + Customer
Validation
6. Steve Blank: Customer Creation + Company
Creation
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29. Syllabus
7. First Team Presentation – What’s the Idea and How
Large is the Opportunity
8. Startup Marketing 101
9. Social Media Intro
10. Basic Startup Financials
11. Networking/Mentorship
12. Demo Day
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30. Syllabus (Español)
1. Introducción a la clase y 7. Primera presentación de grupos:
Generalidades de Emprendimiento ¿Cuál es la Idea y qué tan grande es
2. “Failure Day”, día dedicado a la la Oportunidad?
importancia de fallar al emprender 8. Marketing para startups, todo lo
como proceso de aprendizaje. que hay que saber.
3. Generación de ideas, análisis de 9. Introducción a Social Media.
oportunidades. 10. Aspectos básicos de finanzas para
4. Introducción a la startups.
metodología ̈Customer 11. Redes de Contacto y “Mentoring”
Development ̈(Desarrollo de 12. “Demo Day”, día de la presentación
Clientes) de Steve Blank. final de los equipos con el
5. Customer Development: Customer desarrollo de su modelo de
Discovery + Customer Validation negocios.
(Descubrimiento y Validación de
Clientes)
6. Customer Development: Customer
Creation + Company Creation
(Creación de Clientes y Creación de
la Empresa)

31. Preguntas?