This document discusses Oracle's Business-Driven IT Management solution which aims to address the disconnect between business and IT. It summarizes the key components of the solution as: 1) Business-Driven Application Management which maps business metrics to IT events and manages IT from a business perspective. 2) Integrated Application-to-Disk Management which eliminates management silos and creates agile IT infrastructure for dynamic business needs. 3) Integrated Systems Management and Support which proactively identifies and fixes problems to maximize business productivity.

1. <Insert Picture Here>
Sebastiaan Vingerhoed
Solution specialist for EE&CIS region

2. © 2010 Oracle Corporation
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3. © 2010 Oracle Corporation
IT
Business
Vendor
Vendors can’t
address business
requirements
Solutions tailored for
systems not
business
Vendor disconnect
from IT operations
issues
Silo’ed IT Management
Traditional Systems Management Approach

4. © 2010 Oracle Corporation
6%
14%
28%
23%
24%
52%
60%
85%
Other
Data was lost
Were kicked off page
Were unable to proceed to new page
Application was difficult to navigate
Application was down or unavailable
Received error messages
Slow response times
Source: Performance Under Pressure: 2009 OAUG ResearchLine Survey
Customer experiences with web applications

5. © 2010 Oracle Corporation
The application
was up 90% of
time.
How satisfied
are my users?
We had 200
database
transactions.
How many orders
did we complete?
Our servers are
up. We will look
into it.
My order is
stuck,
what’s going on?
Business–IT Disconnect
Business Demand Traditional IT Response

6. © 2010 Oracle Corporation
Solution: Oracle’s Business-Driven IT Management
Integrated
Application-to-Disk
ManagementBusiness-Driven
Application
Management
Integrated Systems
Management
and Support
IT
Business
Vendor

7. © 2010 Oracle Corporation
Business-Driven IT Management
Business-Driven
Application
Management
• Map business
metrics to IT events
• Manage IT from
business perspective
Integrated
Application-to-Disk
Management
• Eliminate
management silos
• Create agile IT for
dynamic business
Integrated
Systems
Management
and Support
• Proactively identify
and fix problems
• Maximize business
productivity

8. © 2010 Oracle Corporation
Business Demand New IT Response
Oracle Solution
99% of users
were satisfied.
We completed
250 orders.
There is an issue
with a supplier’s
app. It has been
escalated.
How satisfied
are my users?
How many orders
did we complete?
My order is stuck,
what’s going on?
User
Experience
Management
Business
Transaction
Management
Business
Service
Management
Oracle Business-Driven
Application Management

9. © 2010 Oracle Corporation
Oracle Real User Experience Management
Benefit real-time insight from user perspective
• Integrated real and
synthetic user monitoring
• Built-in analytics for
business-IT correlation
• Integrated diagnostics
• Enterprise application
accelerators

10. © 2010 Oracle Corporation
Internet
DB DB
Firewall
Switch
Web
server
Web
server
Web
server
Oracle Sniffer
NetworkResponseTime
Page
request
ServerResponseTime
Oracle Real User Experience Insight
How does it work?
Network Response Time
Server Response Time

11. © 2010 Oracle Corporation
Business Transaction Management
• Unique in-flight tracking of
individual transactions
• Optimize business
transactions
• Monitor business and
technical exceptions
• Monitor and enforce SLAs
End-to-End Transaction

12. © 2010 Oracle Corporation
Business Service Management
• Comprehensive service dashboards
• Service discovery, topology,
and monitoring
• Service implementation visibility
for deep diagnostics
• Service configuration and
provisioning automation

13. © 2010 Oracle Corporation
Business-Driven IT Management with Enterprise Manager 11g

14. © 2010 Oracle Corporation
Integrated Application-to-Disk Management
Business-Driven
Application
Management
Integrated
Application-to-Disk
Management
Integrated
Systems
Management
and Support

15. © 2010 Oracle Corporation
Point solutions only aggravate the problems rather than solve them
Current Application Management Paradigm
Fragmented, Complex, Ineffective
Siebel, PeopleSoft, EBS…
Oracle Applications
Java, .NET, Composite
Custom Applications
Exchange, Legacy
Non-Oracle Applications
Application
Software
Application
Components
Infrastructure
Components
Web Server, Portal
Presentation Layer
Databases StorageServers
Database
Management Systems
AS, ESB, SOA
Middleware
MainframeVirtual Environments

16. © 2010 Oracle Corporation
Oracle Solution
Siebel, PeopleSoft, EBS…
Oracle Applications
Java, .NET, Composite
Custom Applications
Exchange, Legacy
Non-Oracle Applications
Web Server, Portal
Presentation Layer
AS, ESB, SOA
Middleware
Database
Management Systems
Application
Software
Application
Components
Infrastructure
Components
Databases StorageServers MainframeVirtual Environments

17. © 2010 Oracle Corporation
•Deep out-of-the-
box mgmt solutions
for Apps Unlimited,
Fusion Apps
•Comprehensive
upgrade support
for EBS 12.1
•Integrated, Deep
Middleware
Management
•WebLogic, SOA,
Portal, Identity
Mgmt, BI
•Industry’s
Leading
Database Self-
Management
Solution
•Complete
Lifecycle Mgmt of
Physical & Virtual
Systems (Ops
Center)
•HW, Firmware,
OS, VM, Storage
Integrated Application-to-Disk Management
Only Oracle Can Deliver Complete Stack Management
Complete,
Integrated,
Application-to-Disk
Management
Hardware Database Middleware Applications Full Stack

18. © 2010 Oracle Corporation
Exadata and Exalogic Management
• Integrated hardware and software monitoring
• Exalogic compute nodes, switches and storage
• Operational dashboards with summary of status
• Integrated end-to-end monitoring and diagnostics
• Remote management, phone home, My Oracle
Support integration
• Energy utilization and impact analysis
Integrated Oracle Exalogic Elastic Cloud
Management
• Integrated monitoring of all Exadata components
• database, storage cells, network, ILOM, PDU
• Push-button deployment
• Risk free migration with Real Application Testing
• Comprehensive configuration and change
management
• Fault diagnostics with call home capability
Complete Oracle Exadata Lifecycle
Management

19. © 2010 Oracle Corporation
Application Performance Management Lifecycle Management
Configuration Management Application Quality Management
Diagnostics, Tuning
User Experience
Java, SOA, Transactions
Collection, Tracking, History
Compliance Dashboards
Application Configuration Mgmt
Provisioning
Dynamic Resource Management
Patching
Data Masking
Functional/Load Testing
Real Application Testing
Comprehensive Management

20. © 2010 Oracle Corporation
Comprehensive Application Quality ManagementEnd-to-endtestprocess
management
• Application functional and load testing
Application Testing Suite
• Capture and replay production workload
• Full workload or SQL statements
Real Application Testing
• Automate test database creation
• Obfuscate sensitive data
Data Provisioning and Masking

21. © 2010 Oracle Corporation
Web application testing:
one scripting language
• Auto generation of load scripts from
production workload through RUEI
and Real Application Testing
• Combine load testing with Real
Application Testing to test scale-up
of database workload
• Fusion Apps support, enhanced
starter kits for EBS R12 and 11i
• Adobe Flex support
New

22. © 2010 Oracle Corporation
&
Oracle
Application Quality
Management
Maximize application quality, minimize project costs
• Testing effort 80%
• Testing time from weeks to hours
• Test coverage 95%
Oracle
Testing
CoE
• Best products to test
Oracle/Web/SOA-based
Applications
• Business-driven test method
and leading services from
testing center of excellence

23. © 2010 Oracle Corporation
TMap® Best Practices Based Testing
• TMap® content is incorporated
into Oracle Application Testing
Suite
• Pre-defined structure
corresponding to TMap® best
practice in Oracle Test Manager
• Links to TMap® content hosted by
Capgemini Group
• Capgemini Group and Oracle
working together to completely
integrate TMap® workflow in
Application Testing Suite

24. © 2010 Oracle Corporation
Database testing with Real Application Testing
Capture and Replay Production Workloads
• Simplified reporting and analysis
• Replay filters for targeted testing
• Enhanced workload support

25. © 2010 Oracle Corporation
SAP communicates Oracle’s Database testing

26. © 2010 Oracle Corporation
Ed Munz to the rescue when his
boss needs a cloud solution . . .
Ed Munz Video

27. © 2010 Oracle Corporation

28. © 2010 Oracle Corporation
Roadmap: Cloud Management
Oracle Enterprise Manager
Application
Quality Mgmt
Configuration
Management
Application
Performance Mgmt
Lifecycle
Management
Physical & Virtual
Systems Mgmt
Ops Center
Capacity
Planning
Resource
Scheduling
Self-Service
Chargeback
Cloud
Management
Cloud
Management
Roadmap
Infrastructure as a Service
Oracle Database
Oracle Fusion Middleware
Platform as a Service
Integration:
SOA Suite
Security:
Identity Mgmt
Process Mgmt:
BPM Suite
User Interaction:
WebCenter
Oracle Apps3rd Party Apps ISV Apps
Applications
Oracle VM for x86
Operating Systems: Oracle Enterprise LinuxOracle LinuxOracle Solaris
Oracle VM for SPARC (LDom)
Solaris Containers
Servers
Storage

29. © 2010 Oracle Corporation
Integrated Systems Management & Support
Business-Driven
Application
Management
Integrated
Application-to-Disk
Management
Integrated
Systems
Management
and Support

30. © 2010 Oracle Corporation
IT Operation Is Split Over Two Different Worlds
Performance, configuration,
provisioning, patching…
Service requests,
patch downloads,
knowledge repository…
Systems management Support services
Incomplete view
Disparate tools
Limited vendor
partnership

31. © 2010 Oracle Corporation
Oracle Solution
Oracle Support
Performance
Management
Provisioning &
Patching
Problem
Diagnosis
Customer
DatabasesHardware Middleware Applications
Problem/SR
Management
Configuration
Management
Knowledge
Management
Problem/SR
Management
Configuration
Management
Knowledge
Management

32. © 2010 Oracle Corporation
Business-Driven IT Management
Business-Driven
Application
Management
• Map business
metrics to IT events
• Manage IT from
business perspective
Integrated
Application-to-Disk
Management
• Eliminate
management silos
• Create agile IT for
dynamic business
Integrated
Systems
Management
and Support
• Proactively identify
and fix problems
• Maximize business
productivity

33. © 2010 Oracle Corporation
Avoids online revenue
losses up to 25%
Cuts configuration
management effort by 90%
Replaces manual tools
with automation; saves
time by 50%
Saves 80% time and effort
for managing Databases
90% of IT issues
addressed before they
impact users
Drives asset utilization
up by 70%
Reduces Database
testing time by 90%
Reduces provisioning
effort by 75%
Saves $1.9 million with
Oracle Enterprise Manager
Saves $170,000 per year
with Oracle Enterprise
Manager
Deploys SOA
infrastructure 92%
faster
Delivers 24/7 uptime with
Oracle Enterprise
Manager
Cuts application testing
from weeks to hours
Reduces critical patching
time by 80%
Saves weeks on
application testing time
Oracle Enterprise Manager
Proven Solution. Trusted by Customers.

34. © 2010 Oracle Corporation
Crimson Consulting ROI Study
Multi-Customer Study Demonstrates Strong ROI, Business Value
• ROI of 149% with a payback
period of 16 months
• Lower downtime by up to 90%
• Improve IT staff productivity by
up to 75%
• Reduce capital spending on
servers by up to 20%
0
1
2
3
4
5
6
Year1 Year2 Year3
Server
Savings
Business
Productivity
gains
IT
Productivity
gains
(Savings/$M)
Download the ROI study: Oracle.com/enterprisemanager11g

35. © 2010 Oracle Corporation
Closing
Oracle Enterprise Manager 11g
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