Recent presentation introducing LucidEra and the company's on-demand analytic applications.

1. It’s Time for Something Different
Introducing Business Visibility &
g y
Predictability On Demand
Darren Cunningham, Chris Haase
i i

2. It’s Time for Something Different
Who?
What?
Why?
Copyright © 2007 LucidEra – All rights reserved

3. It’s Time for Sales 2.0
Sales in a Web 2.0 world…
Count every “activity”
activity Measure activities that count
Forecast probability
p y Forecast predictability
p y
Pipeline volume Pipeline shape and velocity
“Predictable”
Predictable “Higher Volume”
Higher Volume
“Higher Velocity” “Higher Value”
Source: Phone Works Sales Advocate, August 2007 - What is Sales 2.0?
Copyright © 2007 LucidEra – All rights reserved

4. It’s Time for Analytics
“ An analytical competitor is an
organization that uses analytics
extensively and systematically to out-
think and out-execute the competition.”
“ The creation of a sophisticated
analytical environment has so far
been the exclusive domain of the
large corporation, with its vast
g p ,
technology budget and essential
pool of analytical resources. ”
Copyright © 2007 LucidEra – All rights reserved

5. It’s Time for LucidEra
Track, analyze, and respond to business and market changes
Focused analytic solutions
• Sales Analysis
• Revenue Cycle Analysis
Simple to set-up, use, and buy
business intelligence platform
“ “ L d E ' user “ L dE h transformed how
L dE is at the f f
LucidEra h forefront Lucid Era's LucidEra has f dh
of BI market disruption. ” interface is king. ” we do analysis in our business.
”
Copyright © 2007 LucidEra – All rights reserved

6. LucidEra Analytic Solutions
“ With LucidEra, I get visibility across the CRM and accounting systems to get quick
and easy insights that help my team achieve forecasted goals. ”
Revenue Cycle Analysis Sales Analysis
Focused Analytic Solutions
On-Demand B i
OD d Business I lli
Intelligence Pl f
Platform
“ Intuitive interface and quick deployment time make this a must have tool for any
company th t extensively uses salesforce.com.”
that t i l lf
Copyright © 2007 LucidEra – All rights reserved

7. LucidEra Sales Analysis
Track and analyze sales performance over time
Gain i ibili
G i visibility
into your
pp
pipeline and
confidence in
your forecast
Get deep insight
into customer
acquisition and
i iti d
“our historical forecastsallowgain insight analyze
LucidSnapshots will us to easily
win-rate trends and into what
might happen in the future.
”
Copyright © 2007 LucidEra – All rights reserved

8. Understand Your Past, Control Your Future
“ Those that fail to learn
from history, are
doomed to repeat it. ”
- Winston Churchill
Copyright © 2007 LucidEra – All rights reserved

9. Get Answers, Not Static Reports
What is the cost of sales and the productivity
of the reps?
How are deals moving through the funnel?
What deals are falling out of the pipeline and where?
Which customers will help me make my numbers this
quarter?
Win Rates Commissions Velocity
Productivity Quotas Competitors
Forecast Pipeline
p Effectiveness
Copyright © 2007 LucidEra – All rights reserved

10. LucidEra Revenue Cycle Analysis
Instant insight - from opportunity to customer invoice
Closed Orders
Shipments
Pipeline Invoices
Deals Booked
“ We get all-in-one reporting… accounting data right alongside salesforce.com data.
”
Good value, quick implementation, and immediate business value.
Industries Partners Competitors
Salespeople Regions Sales quotas
Products Discounts Accounts
Copyright © 2007 LucidEra – All rights reserved

11. Deep Analysis for Salesforce.com Customers
Moment-in-time opportunity snapshots
New versus repeat customer analysis
Product cross-sell and up-sell analysis
Beginning of q
g g quarter pipeline comparison analysis
pp p y
Deleted transaction history analysis
Pipeline analysis of customers who have not recently
purchased
h d
Productivity of new sales versus seasoned sales reps
Running sums, % of totals, top 10, etc.
sums totals 10 etc
“ Salesforce.com customers the on-demand modeleasily deploy LucidEra via theinitiatives.
can now quickly and AppExchange
”
to bring the power of to their business intelligence
George Hu, CMO salesforce.com
.
Copyright © 2007 LucidEra – All rights reserved

12. It’s August
Do you really know what's working
and what's not?
what s
Do you know where to focus to
make your annual plan?
Copyright © 2007 LucidEra – All rights reserved

13. Do You Know What You Don’t Know?
Is the forecast
accurate? What #’s am I going
To present to management?
How does this quarter’s
Who are our top customers?
performance compare
What are they buying?
to last year?
What is falling out of the
Are we going to hit our
pipeline? At what stage?
target for the year?
What’s the trend?
Copyright © 2007 LucidEra – All rights reserved

14. Can You Afford to Guess?
Copyright © 2007 LucidEra – All rights reserved

15. Sales 1.0 vs. Sales 2.0
“ It's a very large leap forward in terms of ease of use and
reporting, compared to Salesforce.com. It's basically
horse and buggy compared to a Toyota hybrid. ”
VS.
Copyright © 2007 LucidEra – All rights reserved

16. It’s Time for Sales 2.0 and LucidEra
What? Focused Analytic Solutions
Sales Analysis, Revenue Cycle Analysis
Why? Track, Analyze, Respond
Drive sales success, forecast predictability, and confidence
Who? High Growth Organizations
Simple to set-up, use, and buy
How Do I Start? Take a 30 Day Trial
Get up and running on your data in days
Just Plug In
Copyright © 2007 LucidEra – All rights reserved

17. Contact Us To Get Started Today
Take a test drive or sign up for a trial
• http://www.lucidera.com/try.php
Chris Haase
• chaase@lucidera com
chaase@lucidera.com
• 650 931-0334
Darren Cunningham
• dcunningham@lucidera.com
• 650 931-0349
931 0349
Copyright © 2007 LucidEra – All rights reserved