Weitere ähnliche Inhalte Mehr von Darren Cunningham (20) Kürzlich hochgeladen (20) Getting More From Your CRM Investment1. Getting the Most out of your CRM Data Thomas Tobin, Salesforce.com Product Manager Darren Cunningham, LucidEra Product Marketing Franco Anzini, Aruba Sales Operations Manager 14. Why Did You Invest in CRM? Copyright © 2007 LucidEra – All rights reserved 17. SaaS is Disrupting Traditional Approaches to BI Copyright © 2007 LucidEra – All rights reserved Emerging BI tools delivered on the software as a service (SaaS) model have the opportunity to both influence the price of BI tools per user and influence the broader deployment of such tools. “ ” Business users are becoming increasingly frustrated with the long deployment cycles, high costs, complicated upgrade processes and IT infrastructure demanded by traditional BI solutions. “ ” Sources: Wor ldwi de Business I n t e l l igence Tools 2006 Vendor S ha re s Dan Vesset, Brian McDonough, IDC Hype Cycle for Business Intelligence and Performance Management, 2007, Gartner 18. Following the Path of Salesforce.com in CRM Copyright © 2007 LucidEra – All rights reserved Traditional CRM Traditional BI Expensive ($millions) Requires specialized skills Long deployments (months) Difficult to maintain Prof. services centric Hard to use High up-front risk ~$70 / user / month No coding skills required Deployed in weeks No upgrade hassles Self-service configuration Intuitive UI Pay as you go Salesforce.com ~$2-3K / application / month No implementation skills Deployed in weeks Solutions, not systems Self-service integration Intuitive reporting/analysis Pay as you go On-Demand Analytics 21. #2) Understand the Different Options Copyright © 2007 LucidEra – All rights reserved Copyright © 2007 LucidEra – All rights reserved Traditional CRM Stay in Excel On-premise Solves tactical challenges Difficult to set up Difficult to maintain Can be difficult to use Some analytical power Can manage multi-source On-premise Solves tactical challenges Difficult to set up Difficult to maintain Requires specialized skills No analytical power Optimized for 1 source Production Reporting On-demand Solve tactical challenges Easy to set up Easy to maintain Should be easy to use Limited analytical power Single source Native Applications 22. The LucidEra Approach Copyright © 2007 LucidEra – All rights reserved With LucidEra, all I have to do now is login and see where we were at a given time and to do some trending on what deals have changed …. ” “ 5-Star AppExchange customer reviews or LucidEra Sales Analysis 100% on-demand Focus strategic analytics Simple to set up Simple to maintain Simple to use Apps on a powerful platform Analyze multiple sources LucidEra