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Web Habits of Highly Successful Advisors

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Sales Strategy and Innovation Delivery
Sales Strategy and Innovation Delivery

Forum on New Media and Social Media at the Conference for Exit Planning Advisors - more at http://bit.ly/hnFKCR

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Web Habits of Highly Successful Advisors Introduction to the New Media Workshop
David Cutler ,[object Object],[object Object],[object Object],[object Object]
Tara Goodwin Frier ,[object Object],[object Object],[object Object],[object Object]
Todd Van Hoosear ,[object Object],[object Object],[object Object],[object Object]
10 New Rules!
 
 
 
 
 
 
Twitter Facebook Blogs
 
 
#10 The most relevant New Rule for your company is being discovered …
Are you ready for your new marketing world? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Four Ps Four Es Product Place Price Promotion Experience Everyplace Exchange Evangelism
 
XPX Community?
3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
500 million users - Personal, Global 50% daily | 25 Billion pieces of content shared monthly ( web links, news stories, blog posts, notes, photo albums, “Messaging”, more.) 70 million members - Biz Brand/Updating 150 industries | 200 countries | New member every second 55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors 2 billion viewed daily - Easy Everything 24 hrs worth of video uploaded every minute SoMe Numbers
 
Low Cost + High Creativity
Investment of one person @ ½ hr day = ($15k/yr) ROI = $ 100,000 annual billings
Investment of one person @ ½ hr day = ($15k/yr) ROI = $50,000 annual billings Follow us @ mfacpa
The Right Tools and Platforms
The Seven Web Habits #1: Listen ,[object Object],[object Object],[object Object],[object Object]
The Seven Web Habits #2: Learn ,[object Object],[object Object]
The Seven Web Habits #3: Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Seven Web Habits #4: Create ,[object Object],[object Object],[object Object]
The Seven Web Habits #5: Converse ,[object Object],[object Object],[object Object]
The Seven Web Habits #6: Convince ,[object Object],[object Object],[object Object],[object Object]
The Seven Web Habits #7: Convert ,[object Object],[object Object],[object Object]
Social Media Workshop - Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU
 

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Web Habits of Highly Successful Advisors

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