Lab

1. Mars Digital Innovation Delivery Lab
Accelerating and Scaling Digital Innovation Capabilities and Outcomes
12.12.17
Garth Holsinger - Working Man LLC
Umair Aziz - Creative Chaos

2. Problem: Efficiency, Speed and Scale
Innovation delivery within the matrix is slow, costly, and hard to scale
• Speed (= desired impact) is difficult with current set up
• Scale (= desired impact) is difficult with current set up
• Dev resources are expensive and limited
• Lean pilot capabilities are expensive and limited
• Size / matrix org, in-house resources, core business adoption and integration, socialization
and storytelling are all difficult to achieve at desired speed and scale
• No basic lab capabilities exist (rapid MVP / prototyping, lean pilot capabilities)
• Bespoke pilots are time-consuming and resource-draining
• The org typically lacks all of the capabilities needed to deliver innovation

3. Solution: Mars Digital Innovation Delivery Lab
Create always-on and available lab to support 2018 innovation plan
ØCore Capabilities
• Software Development
• Digital Strategy and Problem Definition
• MVP production and testing
• Rapid prototyping
• User testing
ØPilot Implementation and Deployment
• Rapid, lean pilot capabilities: sourcing, vetting, strategy, deployment, process management, reporting
• Core business integration expertise
• Content and case study creation and publishing
• “Livelab” event production for socailizing initiatives, case studies, and building awareness
ØEmerging Technology Startup and Expert Network
• 60+ technology experts (founders, digital experts) available for learning, deep dives, and business application
consulting
• All major digital marketing and emerging technology categories

4. Pilots: Augmentation and Acceleration in 2018
The lab augments the work of the innovation team, leading to 10X pilots during
2018
• Lean pilot capabilities – 6 weeks to outcomes
• Dev resources for sourcing, vetting, and modifying code and features to fit pilot KPIs
• Heavy lifting: sourcing, vetting, in-market pilot deployment and pilot execution
• Enterprise roll-out capabilities, particularly in mar tech environment

5. Outcomes
ØBudget Efficiency – current 2018 budget / no additional budget required
ØSpeed – 10X current speed of operation
• MVP / Prototypes
• Pilots
ØBusiness Alignment – deep knowledge of technical and commercial alignment
ØScaled enterprise rollouts – 10X pilots and 10X scaled rollouts in 2018
ØLearn by Doing – build a knowledge base within the team and org by doing, not
talking
ØContent – produce valuable reports and content for socializing success within the
org and externally

6. Team
Strategy Leads
ØGarth Holsinger / Working Man LLC: 20 years digital marketing and emerging technology
experience with enterprise
ØUmair Aziz / Creative Chaos: 17 years designing and developing digital solutions, 300+
developers
Team
ØWorking Man LLC: 8 dedicated team members including account management, design,
research, and pilot execution and event staff
ØCreative Chaos: dedicated Mars team to lead dev / design (prototypes, MVPs) with years of
experience working with enterprise partners and brands