How do you link communications strategy, storytelling best practices, and new media?

1. Storytelling – An Essential Tool Community Foundation for San Benito County March 3, 2011

2. We can all do this!

3. Storytelling without fear? Discuss.

4. Congratulations! You now own your own network & newspaper

5. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc

6. Let’s Share: Who is the most effective local storyteller? What is it about him/her that is so powerful? Share one of his/her stories.

13. Thinking about your audiences Courtesy of HollyMinch.com What Info? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

14. Storytelling (or…how not to end up like this)

21. A moment of reflection: Am I telling stories already? What is my favorite granular fact?

24. SAN FRANCISCO CHRONICLE Wednesday, October 8, 2008 Stewardship Council & Conserving PG&E lands

26. Let’s Share: What is your story? Not sure – let’s ask someone else.

29. Framing – In Action Preschool for all of California’s children Enormous unnecessary public expenditure OR Wise public investment to improve lives, reduce crime & increase college graduates

31. www.flickr.com/photos/whiteafrican/3100136010/ New Tools to Share Stories Making Photos/Videos Available with Flip Cameras, Twitpic, & Flickr

34. Using Video – Making a Point Lobby Day 2010 A Tree Falls & Everyone Hears

35. Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears

36. Build Storytelling Culture

38. How Do You Feel?

40. Dan Cohen, Principal Melissa Daar, Senior Vice-President Full Court Press Communications FCPcommunications.com 510-271-0640 @fullcourtpress / @dcstpaul / @melissadaar