Social Media Training with CARD – Collaborating Agencies Responding to Disasters

CARD Social Media Fellows You can do this! * Lifetime Guarantee Included *

Our Plan – Grow our social media skills Help our community fight H1N1/Flu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc

Let’s Share: What is your BHAG? How are you changing Alameda County?

Congratulations! You now own your own network & newspaper

What is success? How do you get there? ,[object Object],[object Object],[object Object],[object Object]

So…You’re New To This? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Beth Kanter’s Continuum – Crawl, Walk, Run, Fly! What social media tools are we using?

Five Things We Can Do To Maximize Social Media Impact ,[object Object],[object Object],[object Object],[object Object],[object Object]

Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/

YOU are the network ,[object Object],[object Object],[object Object],[object Object],You are the Network

So – What are you trying to do? Created at Wordle.net

Visualize One Year – What’s ONE Step I can take? By September, I can… By January, I can… By March, I can… By Next June, I can… Visualize One Year

Let’s Share: What are your communications goals? What is specific / measurable?

What objective are you trying to achieve? Is is SMART? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thinking about your audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thinking about your audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thinking about your audiences Courtesy of HollyMinch.com What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

Let’s Share: What are the 3 questions you have about this whole social media thing?

Twitter Basics ,[object Object],[object Object],[object Object],[object Object]

Twitter? ,[object Object],[object Object],[object Object],Twitter Basics

Be an Informer – Start @Twitter ,[object Object],[object Object],[object Object],[object Object],http://socialmedia-listening.wikispaces.com/Project+1

Twitter Starting Point - Listen ,[object Object],[object Object],[object Object],[object Object],[object Object]

Listen… Search a “hashtag”

What have you learned by listening? ,[object Object],[object Object],[object Object],[object Object],[object Object]

So – what do you have to say? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/

Twitter – Take the Plunge ,[object Object],[object Object],/

Twitter – Take the Plunge ,[object Object],[object Object],[object Object]

This is where you type your 140

Twitter – on hootsuite A twitter list… A search term… Twitter for Us - Part II - FCPCommunications.com

Fear-free Tweeting ,[object Object],[object Object]

What could you say on H1N1? ,[object Object],[object Object],[object Object],[object Object],[object Object]

A moment of reflection: What are my org’s social media barriers? Who are my skeptics? Who is already using social media?

Facebook – Get Fans, Get Real Link to Blog Post a photo

Facebook – Get Fans, Give Feedback

Facebook – Get Fans, Get Real ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Mari Smith’s 21 Creative Ways to Increase Your Facebook Fanbase

Start by Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Beth Kantor’s Social Media Lab – Facebook

Best Practices to Build Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable

Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy

Facebook – Engage & Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook.com/Insights It’s in There” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook? Twitter? JUST ADD IT IN…

Here’s the Talking Points…

A moment of reflection: Facebook & Twitter – What do you see? How could you measure success w/ both?

LinkedIn – Weaving your Network Pop Quiz What did we learn?

LinkedIn – Integrating your Network

A moment of reflection: Why LinkedIn? How is it different? What is unique to LinkedIn?

www.flickr.com/photos/whiteafrican/3100136010/ Make Your Own News Making Photos/Videos Available with Flip Cameras, Twitpic, & Flickr

Take Pictures – Define the Images & Discussion ,[object Object],[object Object],[object Object]

Record It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Video – Making a Point Lobby Day 2010 A Tree Falls & Everyone Hears

Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA

Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears

Taking Video – Making it great ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribute your photos - instantly

Keys for Success – Flickr & Photos ,[object Object],[object Object],[object Object],[object Object]

A moment of reflection: So…what do you have? Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it?

Getting More from your “Home”

[object Object],[object Object],[object Object],[object Object],Enhancing YOUR home

Wordpress in 5 minutes or less ,[object Object],[object Object],[object Object],[object Object],[object Object]

Learn from Wordpress: YOUR Website ,[object Object],[object Object],[object Object],[object Object],[object Object]

Track It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Boss or Funders

Let’s go to work! ,[object Object],[object Object]

Where do we go from here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

At your service: Dan Cohen, Principal Full Court Press Communications [email_address] 510-465-8294

Social Media Training with CARD – Collaborating Agencies Responding to Disasters

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Social Media Training with CARD – Collaborating Agencies Responding to Disasters