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Data Integration
The Challenge
Customers’ Data Website Mobile apps Media/Print & Outdoor Ad TV Ad Social Networking apps Radio Ad Brand perception Shop & Filed MKT Call Centres Data Warehouse
Marketing Mix Awareness Consideration Initial  purchase On boarding Up  Selling Loyalty Service Team Store/Branch Call Centre Direct Mail Offline E-Mail Mobile Website Search Blog Online Ad Online Product Placement Field Outdoor TV/Print/Radio Mass Channel
Approaches
Approaches ,[object Object],[object Object]
The Solution
A better used of Web Analytics ,[object Object],[object Object]

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