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Improve Your Skill in the  Fine Art of Selling (“It’s When You SELL that Counts !”) AAII Washington D.C. Metro Chapter April 17, 2010 Don Cassidy President, Retirement Investing  Institute www. AAIIdenverChapter. Org >> Don @ R-i-i. org  <<
DISCLAIMER ,[object Object]
It’s the money you could be saving with better selling !
PROBLEM,  and  STAKES ,[object Object],[object Object],[object Object]
CRITICALITY OF SELLING WELL ,[object Object],[object Object],[object Object],[object Object]
INVESTING  IS  LIKE  COACHING ,[object Object],[object Object],[object Object],[object Object],[object Object]
WAYS  TO  BE  ONLY  HALF   PREPARED ,[object Object],[object Object],[object Object]
“ Hey, great!  I can’t wait to see how my Enron, AIG, & GM stocks are doing.” PEOPLE  HAVE  A  HARD TIME LETTING  GO
Selling’s Pain Meter   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT  DO  I  BELIEVE ? ,[object Object]
MAJOR  FOCUSES  FOR  SELLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“THE NEW NORMAL” ,[object Object],[object Object],[object Object],[object Object]
ROAD MAP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY   DO WE BUY STOCKS? ,[object Object],[object Object],[object Object]
WHICH  IS  MOST  VARIABLE ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Looking in All the Wrong Places !
ERROR  OF  FOCUSING  ON TAXES  AND  EXPENSES… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LAWS OF MARKET GRAVITY ,[object Object],[object Object],[object Object],[object Object],[object Object]
HOPE IS NOT A USEFUL INVESTMENT (or trading) STRATEGY !! ,[object Object],[object Object],[object Object],[object Object]
Behavioral  Finance  Integrates… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USE   BEHAVIORAL  FINANCE ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IMPORTANT  IMPLICATION… ,[object Object],[object Object],[object Object]
MARKET CLOCK ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
From Ray Johns ,[object Object],[object Object],[object Object],[object Object]
“ 95% of this game is 50% mental.” -Yogi
UNLOAD THE BAGGAGE ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOPING  FOR  SOME  HELP  WITH  SELLING ?? ( better plan to D-I-Y ! )
NEVER Wait for Brokers ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NOTE AND USE PUBLICLY  AVAILABLE INPUTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EQUITY  MUTUAL FUNDS’ NET  FLOWS, 1994-2008
New Yorker  Cartoon Count Bullish Percent and Total Number 1995:  100% (1) 1996:  63% (8) 1997:  50% (14) 1998:  46% (13) 1999:  70% (33)
New Yorker  Cartoon Count, cont’d. Bullish Percent and Total Number 1997:  50% (14) 1998:  46% (13) 1999:  70% (33) 2002:  0% (25) 2003:  0% (7)
Crowd Screaming Loudly? Give It What It’s Demanding ,[object Object],[object Object]
“ TIMING THE MARKET” ?? ,[object Object],[object Object],[object Object]
RULE OF 3-4-5-6 ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ In Just Another …” (quarter? 3 points?) HOPE IS NOT A USEFUL STRATEGY ! AN IMPORTANT SELF-TEST: Are you TRULY able to Sell as readily as you Buy ? ( Keep working at it ! )
NOTHING IS FOREVER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BIG-PICTURE SELLING RULES   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BIG-PICTURE SELLING RULES   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WINNING A GAME ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SINGLE-STOCK ( & ETF ) RULES   ,[object Object],[object Object],[object Object],[object Object],[object Object]
SINGLE-STOCK ( & ETF) RULES   ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE  ACID-TEST  QUESTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUGGESTED READING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MORE  GOOD  READING… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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DC Metro Presentation April 17, 2010

  • 1. Improve Your Skill in the Fine Art of Selling (“It’s When You SELL that Counts !”) AAII Washington D.C. Metro Chapter April 17, 2010 Don Cassidy President, Retirement Investing Institute www. AAIIdenverChapter. Org >> Don @ R-i-i. org <<
  • 2.
  • 3. It’s the money you could be saving with better selling !
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. “ Hey, great! I can’t wait to see how my Enron, AIG, & GM stocks are doing.” PEOPLE HAVE A HARD TIME LETTING GO
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Looking in All the Wrong Places !
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. “ 95% of this game is 50% mental.” -Yogi
  • 26.
  • 27. HOPING FOR SOME HELP WITH SELLING ?? ( better plan to D-I-Y ! )
  • 28.
  • 29.
  • 30. EQUITY MUTUAL FUNDS’ NET FLOWS, 1994-2008
  • 31. New Yorker Cartoon Count Bullish Percent and Total Number 1995: 100% (1) 1996: 63% (8) 1997: 50% (14) 1998: 46% (13) 1999: 70% (33)
  • 32. New Yorker Cartoon Count, cont’d. Bullish Percent and Total Number 1997: 50% (14) 1998: 46% (13) 1999: 70% (33) 2002: 0% (25) 2003: 0% (7)
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  • 36. “ In Just Another …” (quarter? 3 points?) HOPE IS NOT A USEFUL STRATEGY ! AN IMPORTANT SELF-TEST: Are you TRULY able to Sell as readily as you Buy ? ( Keep working at it ! )
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