Skejul, 2017 - Cool Vendor case study
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In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.
![COOL VENDOR IN
UNIFIED
COMMUNICATIONS,
2017
"It was a great honour to be named a Cool Vendor."
"The timing of our award was probably a little early."
They were still developing their core technology.
Challenge: How to spread that good news, because they
couldn't share the report directly.
Possible future solution: Gartner could support with
kind of pre-proofed media resource, which would make
it easier to share it on Social Media.
WINNING THE CV
They produced a press release and they did some of that to
their investors.
Further, they put it on social media, which was challenging
too because they needed Gartner's approval every time
"If you go fishing, it's the right pod for the wrong fish"
"It's a perfectly good piece of news, but it's approaching a
customer base that we can't sell to right now because
we're not prepared yet for that."
USING THE CV
Skejul started their Gartner relationship probably a year
in advance of winning the Cool Vendor.
Gartner offered their service "but it was a little bit too
pricey for [them]"
They reach out to analysts quarterly.
ANALYST RELATIONSHIP
The company wanted to increase the number of social
people in their personal network: increased it from 500
people to 50000 people (e.g. on linkedin, twitter,
facebook) and as a result of it also started
conferences. Further, more articles are being written
about them and they turn up in more podcasts.
PERSONAL NETWORK
Skejul, founded in 2013, gives visibility of all your different
calendar's data in one place. Further the models are based on
an artificial intelligence. Skejul analyses your data and makes
predictions. "You pick the people and the Skejul AI finds the
best date, time and place for any activity"
MORE DETAILS ON COOL VENDOR FORUM 2018:
HTTP://WWW.GARTNEROBSERVATORY.ORG/
GARTNER OBSERVATORY, A UEBS RESEARCH PROJECT](https://image.slidesharecdn.com/skejul2017-180427090638/85/Skejul-2017-Cool-Vendor-case-study-1-320.jpg)
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Skejul, 2017 - Cool Vendor case study
- 1. COOL VENDOR IN UNIFIED COMMUNICATIONS, 2017 "It was a great honour to be named a Cool Vendor." "The timing of our award was probably a little early." They were still developing their core technology. Challenge: How to spread that good news, because they couldn't share the report directly. Possible future solution: Gartner could support with kind of pre-proofed media resource, which would make it easier to share it on Social Media. WINNING THE CV They produced a press release and they did some of that to their investors. Further, they put it on social media, which was challenging too because they needed Gartner's approval every time "If you go fishing, it's the right pod for the wrong fish" "It's a perfectly good piece of news, but it's approaching a customer base that we can't sell to right now because we're not prepared yet for that." USING THE CV Skejul started their Gartner relationship probably a year in advance of winning the Cool Vendor. Gartner offered their service "but it was a little bit too pricey for [them]" They reach out to analysts quarterly. ANALYST RELATIONSHIP The company wanted to increase the number of social people in their personal network: increased it from 500 people to 50000 people (e.g. on linkedin, twitter, facebook) and as a result of it also started conferences. Further, more articles are being written about them and they turn up in more podcasts. PERSONAL NETWORK Skejul, founded in 2013, gives visibility of all your different calendar's data in one place. Further the models are based on an artificial intelligence. Skejul analyses your data and makes predictions. "You pick the people and the Skejul AI finds the best date, time and place for any activity" MORE DETAILS ON COOL VENDOR FORUM 2018: HTTP://WWW.GARTNEROBSERVATORY.ORG/ GARTNER OBSERVATORY, A UEBS RESEARCH PROJECT