15. sâ
att endee
8 5% of und to be
s fo !
tweet ce-related
ren
confe ovic et al.
(Stank 10)
20
WHAT PEOPLE DO
TO BE âSOCIALâ
16. USELESS CONVERSATION SIMULTANEOUSLY
STRATEGIZE,
TOO MANY EXTRACT VALUE
IMPRESSIONS
COMPETITION FOR
LACK OF PARITY INTEREST
PAIN!âĄ!POINTS
LIMITED TIME â HIGH HORROR OF
COST OF WASTED TIME ORGANIZED
NETWORKING
GETTING THE âINâ
FEELING ALONE
ORGANIZE
FOLLOW-UP INVISIBLE SOCIAL
BARRIERS
17. HAVE PRODUCTIVE CONVERSATIONS
SEE AND RECONNECT WITH FRIENDS
LEARN
ASPIRATIONS
ENHANCE YOUR REPUTATION
FEEL AS PART OF A COMMUNITY
MEET PEOPLE ON ALL LEVELS OF SOCIAL HIERARCHY
18. BREAK DOWN FORMALITY âBEING KNOWNâ
PARTICIPATE IN BEING INVOLVED
BACKCHANNEL
SUCCESS FACTORS
SUPPRESS PRIORITIZE
YOUR FEARS FOR VALUE
PREPARE GAIN
IN ADVANCE EXPERIENCE
21. My buddies
Relevant uncertainties
What are they up to? The masses
How are we connected?
Who are they?
People I might be interested in
Increasing social distance
People I want to meet
People I know
SOCIAL
MAKEUP OF My buddies
THE CROWD
Relevant uncertainties
What are they up to?
22. People I know
My buddies
+
Relevant uncertainties
What are they up to?
How are we connected?
Who are they?
=
DESIGN
CHALLENGE
28. IDEATION SKETCHES WIREFRAMES WALK-THROUGH
ATTENDEES START SCREEN
SORT
ATTENDEE
LIST
SEARCH FOR ATTENDEES by rst
by name, organization and name, last
notes content name,
organization
CROWD
ATTENDEES FACTOR
Each attendee has a pro le in How likely
the application. Tapping an are the in
attendee brings up the pro le your crowd?
29. IDEATION SKETCHES WIREFRAMES WALK-THROUGH
SCHEDULE START SCREEN
SEARCH SCHEDULE
for keywords and speakers
SCHEDULE EVENT
Each event has a detail screen
in the application. Tapping an
event brings up the details
30. IDEATION SKETCHES WIREFRAMES WALK-THROUGH
SCHEDULE START SCREEN
YOUR
SCHEDULE
can be
SEARCH SCHEDULE viewed by
for keywords and speakers tapping this
button
SCHEDULE EVENT
Each event has a detail screen
in the application. Tapping an
event brings up the details
STARRING
EVENTS
puts them on
your
personal
schedule
31. IDEATION SKETCHES WIREFRAMES WALK-THROUGH
SCHEDULE START SCREEN
YOUR
SCHEDULE
can be
SEARCH SCHEDULE viewed by
for keywords and speakers tapping this
button
CROWD
SCHEDULE EVENT FACTOR
Each event has a detail screen
in the application. Tapping an
event brings up the details
STARRING
EVENTS
puts them on
your
personal
schedule
32. IDEATION SKETCHES WIREFRAMES WALK-THROUGH
SCHEDULE DETAIL SCREEN
DISCUSSION
Follow the
social media
stream for
this event
and
participate
EVENT INFORMATION
Learn more about the content
of the event and the
presenters. Presenters can
have pro les on MeetMarket
too
33. IDEATION SKETCHES WIREFRAMES WALK-THROUGH
SCHEDULE DETAIL SCREEN
DISCUSSION
Follow the
social media
stream for
this event
and
participate
YOUR
CROWD
Know whoâs
going.
34. IDEATION SKETCHES WIREFRAMES WALK-THROUGH
INTELLIGENCE
Look for
RADAR SCREEN speci c topics
or trends in
the
conference
SHORT ITEMS AGGREGATED buzz
FROM VARIOUS SOURCES
Attendees can connect their
social media accounts with
MeetMarket to be on other
peopleâs radar
35. IDEATION SKETCHES WIREFRAMES WALK-THROUGH
FACES START SCREEN
CROWD STATS
Shows how your âface
recognitionâ stacks up to the
rest of the conference
GET TO KNOW YOUR CROWD
Tap to play a quick round of
FaceCards
CROWD GALLERY
Attendees whose faces you
have successfully learned show
up in the gallery
36. IDEATION SKETCHES WIREFRAMES WALK-THROUGH
FACES GAME
REVIEW YOUR CROWDâS FACES
Attendees are selected based
on recommendation, but also
can be added manually
41. Risks associated with social interactions
Wasting time Missing out/ Rejection/social Losing track
not meeting awkwardness (follow-up)
My buddies
People I know
People I want to meet
People I could be
interested in
The masses
No risk
Moderate risk
High risk
RISKS
Hinweis der Redaktion
This is you. Youâre new at a conference. And these are all the other attendees at the conference. [CLICK] One of the most important aspects of going to conferences is this: [CLICK]
Networking. For many attendees this is one of the most difficult things to do. Why, you ask...? http://www.flickr.com/photos/craigmod/5705176798/sizes/l/in/photostream/
Most of these people are going to be complete strangers to you. As a consquence [CLICK]: You feel lost. This landscape of potential opportunity is a landscape of possible failure. But thereâs another problem: [CLICK] Hereâs what we heard from a seasoned conference attendee. Your time is precious, and thereâs a lot of people to meet (once you stop being a baby). You have no clue who these people. MeetMarket is a mobile application that infuses your conference experience with social information and recommendations, helping you know where to go to find [CLICK] your crowd.
Walk audience through what weâre going to present so they know how we got from problem statement to solution
Goals of research: understand how people handle the aforementioned challenges of conferences
Obviously, we werenât the first ones to address this problem. We found a number of systems that had the goal of matching people at conferences. However... ⢠Most approach approached the problem from a technological perspective, rather than focussing on the user first ⢠They impose behavioral changes on participants ⢠For instance, UbER-Badge (pictured) recognizes when matched people are near each other and displays a message to that end ⢠The public nature of the messages imposes a social obligation on both users, ironically disempowering them in the networking process We wanted to look at the situation with a user-centered focus. Important question: what are people already doing, and how can we support them? Thusly, we started with user research. Weâll walk you through until your ears bleed.
- 6 participants - 2 conferences - XX pages of rich notes - participants were asked... - write everything they find interesting or important - include addâl relevant artifacts - provided with journals, writing prompts, disposable cameras
- 7 interview participants - all had recently attend ed a conference - 45-90 minute interview s - focus on networking experience at conf erence http://www.flickr. com/photos/krystiano/ 5113472456/sizes/o/in/photostream/
- combed through diaries and interview transcripts, looking for... - themes - ideas - notions, spoken and implied - clustered to identify themes and relationships
- homed in on networking aspects of ethnographic research - constructed needs statements for a persona that was identified as the target user - dropped all aspects that are too hairy to tackle - community status issues (canât change how people hold each other in regard) - psychological issues (awkwardness, shame, fear) etc. Although we did think of just putting betablockers in peopleâs juice - [CLICK] Letâs look at what we found:
- Tweet about the conference - Establishes a backchannel - After-hours stuff at least as important as conference content
We uncovered a number of pain points, and weâll highlight a few that remained important throughout the project - too many impressions (too many people to remember) - strategize/value (time tradeoffs) - organize followup (again related to # of people) - feeling alone
(backchannel: Twitter) prioritize for value... understand whatâs valuable at the conference
- What does all this mean for you...? - Many of these user needs point one overarching need: to cut through the noise and identify points of value in the conference - (re)introduce crowd concept...
...and dream of a world in which you could find them and they would love you and you would be happy...
...so letâs look at what your crowd is made up of... - your buddies... - people you know... - people you know you want to meet... - *people you donât know but might be interested in* - these are people with whom you share interests, connections, or even personality quirks. theyâre people youâd invite to dinner if you knew who they were.... - new question: who are they?
A brief walkthrough of our design process...
Ideation phase... working through need statements to possible solutions
- itâs useful to quickly identify design alternatives
Wireframes (and functional specification) followed sketches. Basis for our final design/implementation plan
The front stage of the MeetMarket experience is MeetMarket App, the smartphone app we designed for iOS. If we continue developing MeetMarket, we plan to expand to Android and web-based clients as well. On the backstage, a CouchDB server hosts all the master data to keep the clients in sync. It stays in sync with social media services like Twitter, LinkedIn, and Foursquare in order to kickstart the preference profiles of MeetMarket users. Python daemons perform the calculations that power MeetMarketâs recommendations.
