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Pure Insight presentation on Innovation Search

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Pure Insight presentation on Innovation Search

  1. 1. What I’ll cover<br />Ordnance Survey’s Challenges<br />Creating Processes<br />Gaining Resource<br />Creating an Environment<br />Building Opportunities<br />Conclusion<br />
  2. 2. What is Location Information worth?<br />&gt;13%GDPdepends on it<br />1.2M conveyances<br />200bn properties flood risk<br />80% business = location<br />Ordnance Survey Turnover ~£116M<br />Government Trading Fund<br />
  3. 3. Our Geographic Innovations over the years<br />First digital mapping<br />First national geospatial database <br />Worlds largest geospatial database<br />First adoption open language<br />…we haven’t survived 200 years by increment alone…<br />
  4. 4. Why explore outside the box?<br />A few dilemmas<br />We publish… <br />but what is happening to music publishers?<br />We have a government remit… <br />but operate commercially.<br />We’re experts in our field…<br />but now our field has entered the mainstream.<br />We’re the best, undoubtedly …<br />but others can now do what we do.<br />
  5. 5. The Hill to Climb<br />Culture and Climate<br />
  6. 6. Getting more radical innovations accepted<br />Process<br />Resource<br />Environment<br />Opportunity<br />
  7. 7. Search – Process 1<br />Look internally – The Dragons Den<br />
  8. 8. £<br />The Market<br />Resource<br />Existing Processes<br />CTO<br />BDIT<br />Opportunity<br />Dragons Den<br />Idea<br /><ul><li> Who?
  9. 9. What?
  10. 10. How?
  11. 11. Why?</li></ul>Business Opportunity<br />Knowledge management<br />(+ mgmtof Trash)<br />Checklist<br />Ideas to opportunities at Ordnance Survey<br />
  12. 12. How do we know what ideas to develop?<br />Necessity is the mother of invention…<br />Informal Network<br />“First Tuesdays”<br />The burning platforms<br />Shape agenda of next First Tuesday<br />
  13. 13. Enabling new services<br />Slide 10<br />
  14. 14. Search – Process 2<br /><ul><li>It’s out there!
  15. 15. Use Collaborations
  16. 16. Use Networks
  17. 17. Use Professionals</li></ul>Boundary of the firm<br />Partner Product<br />Ideas<br />Ordnance Survey Product<br />Development<br />Research<br />Organisational Boundary<br />Source: H.Chesborough (2003) MIT Sloan Management Review<br />
  18. 18. Co-create<br />Radical<br />Create a platform<br />Just do it!<br />innovation<br />Incremental<br />Beyond current…<br />Current expertise<br />domain<br />Resource for Search 1 - Collaboration<br />
  19. 19. Emergent : Incumbent<br />
  20. 20. Collaborative programme<br />Uses Electronic horizon<br />Automotive, infrastructure, mapping and telecoms partners<br />
  21. 21. Impact?<br />5 - 24% saving <br />14% reduced typical use<br />Uses existing infrastructure<br />
  22. 22.
  23. 23. www.ideasintransit.org<br />
  24. 24. Emergent businesses optimise transport system<br />
  25. 25. Emergent businesses substitute transport <br />
  26. 26. Emergent business encourage non-ownership<br />
  27. 27. Emergent businesses exploit convergence<br />HMC6052<br />4 x 4 x .9 mm<br />LGG5300<br />
  28. 28. Resource for search 2 – networks beyond the cottage industry<br />
  29. 29. Resource for search 3- Deal with design expertise<br />Design expertise<br />Ideo<br />Live|Work<br />SEREN<br />Foresight<br />Insight<br />Prototype with customer<br />Deliver iterations<br />
  30. 30. Create an environment 1: to understand<br />
  31. 31. Create and Environment 2: to disseminate internally<br />
  32. 32. Create an environment 3: to build opportunities <br />
  33. 33. Conclusions<br />Search must be varied<br />Threats are opportunities<br />Create an environment that <br />Unlocks resource and supports your process<br />Propagates Trust<br />Changes perceptions<br />Feels Fun<br />Looks Compelling<br />Blossoms with opportunity<br />

Hinweis der Redaktion

  • Innovation spans spectrum from the incremental work in areas of comfort to more radical work in areas we’re not used to. The Grand Challenges take us out of our comfort zone. We have to do this together with the best of Emergent and Incumbent capability
  • Why we get involved with these? Recognise that in a complex world. Open Innovation (realise we don’t employ all the bright people), and besides our markets become interdependant as technologies converge. Sentience and IiT are two transport related projects where collaboration helps us understand needs of future markets.