1.
What I’ll cover<br />Ordnance Survey’s Challenges<br />Creating Processes<br />Gaining Resource<br />Creating an Environment<br />Building Opportunities<br />Conclusion<br />

2.
What is Location Information worth?<br />&gt;13%GDPdepends on it<br />1.2M conveyances<br />200bn properties flood risk<br />80% business = location<br />Ordnance Survey Turnover ~£116M<br />Government Trading Fund<br />

3.
Our Geographic Innovations over the years<br />First digital mapping<br />First national geospatial database <br />Worlds largest geospatial database<br />First adoption open language<br />…we haven’t survived 200 years by increment alone…<br />

4.
Why explore outside the box?<br />A few dilemmas<br />We publish… <br />but what is happening to music publishers?<br />We have a government remit… <br />but operate commercially.<br />We’re experts in our field…<br />but now our field has entered the mainstream.<br />We’re the best, undoubtedly …<br />but others can now do what we do.<br />

5.
The Hill to Climb<br />Culture and Climate<br />

6.
Getting more radical innovations accepted<br />Process<br />Resource<br />Environment<br />Opportunity<br />

7.
Search – Process 1<br />Look internally – The Dragons Den<br />

8.
£<br />The Market<br />Resource<br />Existing Processes<br />CTO<br />BDIT<br />Opportunity<br />Dragons Den<br />Idea<br /><ul><li> Who?

9.
What?

10.
How?

11.
Why?</li></ul>Business Opportunity<br />Knowledge management<br />(+ mgmtof Trash)<br />Checklist<br />Ideas to opportunities at Ordnance Survey<br />

12.
How do we know what ideas to develop?<br />Necessity is the mother of invention…<br />Informal Network<br />“First Tuesdays”<br />The burning platforms<br />Shape agenda of next First Tuesday<br />

13.
Enabling new services<br />Slide 10<br />

14.
Search – Process 2<br /><ul><li>It’s out there!

15.
Use Collaborations

16.
Use Networks

17.
Use Professionals</li></ul>Boundary of the firm<br />Partner Product<br />Ideas<br />Ordnance Survey Product<br />Development<br />Research<br />Organisational Boundary<br />Source: H.Chesborough (2003) MIT Sloan Management Review<br />

18.
Co-create<br />Radical<br />Create a platform<br />Just do it!<br />innovation<br />Incremental<br />Beyond current…<br />Current expertise<br />domain<br />Resource for Search 1 - Collaboration<br />

19.
Emergent : Incumbent<br />

20.
Collaborative programme<br />Uses Electronic horizon<br />Automotive, infrastructure, mapping and telecoms partners<br />

21.
Impact?<br />5 - 24% saving <br />14% reduced typical use<br />Uses existing infrastructure<br />

22.

23.
www.ideasintransit.org<br />

24.
Emergent businesses optimise transport system<br />

25.
Emergent businesses substitute transport <br />

26.
Emergent business encourage non-ownership<br />

27.
Emergent businesses exploit convergence<br />HMC6052<br />4 x 4 x .9 mm<br />LGG5300<br />

28.
Resource for search 2 – networks beyond the cottage industry<br />

29.
Resource for search 3- Deal with design expertise<br />Design expertise<br />Ideo<br />Live|Work<br />SEREN<br />Foresight<br />Insight<br />Prototype with customer<br />Deliver iterations<br />

30.
Create an environment 1: to understand<br />

31.
Create and Environment 2: to disseminate internally<br />

32.
Create an environment 3: to build opportunities <br />

33.
Conclusions<br />Search must be varied<br />Threats are opportunities<br />Create an environment that <br />Unlocks resource and supports your process<br />Propagates Trust<br />Changes perceptions<br />Feels Fun<br />Looks Compelling<br />Blossoms with opportunity<br />