1. 1
1
blloon.com | @blloonapp
Blloon, eReading
for young consumers
The first freemium ebook membership
service

2. 18-30 yo
2
Blloon, aimed at the reader of tomorrow
Our vision: Make eReading fit into the lives of young
consumers by removing entry barriers and offering great
books, initially complementary.
84% want to read more
76% say reading is cool
66% are passionate about reading
Source: Voxburner Youth Marketing Research UK, Q3-2014

3. 3
Problems that need a resolution
eBooks are considered too pricey
(75% believe value should be lower)
Current subscriptions actually increase annual
spent
(80% of readers do not spend £100 per year on books)
Lack of fun and incentivization in current eBook
services
(Reading competes with games, social networks, video, … with screen time –
draw the box big)
This generation grew up with games,
gamification and social sharing features

4. 4
Blloon = freemium first - upgrade later

5. 5
Introducing Pages as a virtual currency
Users earn more Pages by engaging
socially or writing reviews
New users receive 500 Pages for free
or about 1-2 books upon sign-up
Users carry over unused Pages for a
12 month period

6. 6
No value destruction - each book retains a unique value
Blloon is good for authors and publishers
Limited instead of unlimited - enough to read for majority of users
No cannibalisation - targeting casual, non-hardcore readers
Reading and discovery insights - as a service

7. 7
7
UK

8. 8

9. World’s largest publisher and distributor of children’s books.
“Open a World of Possible.”
Our core mission: global literacy.
Keith Fretz
Associate Producer
Game Designer for The 39 Clues,
Infinity Ring, and Spirit Animals

10. A Global Success:
• Three bestselling series
• 22 million books in print in the United States alone
• Over 3.4 million registered online game users
• 2,500 new registrations per day
• 26 minutes average time spent on site
• Published in 28 languages worldwide

11. A worldwide treasure hunt.

12. A time travel adventure.
Fix the past. Save the future.

13. Multiplatform games.

14. January 2014
Book 2
by Maggie Stiefvater
April 2014
Book 3
by Garth Nix
and Sean Williams
July 2014
Book 4
by Shannon Hale
The Books and Bestselling Authors
September 2013
Book 1
by Brandon Mull
October 2014
Book 5
by Tui T. Sutherland
November 2014
The Great Beasts
by Brandon Mull
and Others
January 2015
Book 6
by Eliot Schrefer
April 2015
Book 7
by Marie Lu
Brandon Mull, Maggie Stiefvater,
Sean Williams, and Garth Nix
October 2014
Book 5
by Tui T. Sutherland

15. A Runaway Hit
1.3 Million Copies in Print (US)
NY Times and USA Today Bestsellers

16. • An action role playing game
• Kids spend an average of 27 minutes per visit
• Play by yourself or with friends
• A full gaming and social experience
• A safe, moderated environment for 8 to 12 year old kids
The Game

17. #endgameishere

18. Endgame Partners
#endgameishere

19. #endgameishere

20. Endgame Mobile Game
from Niantic Labs
#endgameishere

21. #endgameishere

22. Director of Business Development
January 2015
Sara Ittelson
Introduction to
Knewton

23. Recommendations
for learners
Learning analytics
for learners and
instructors
Content insights
for publishers
PROPRIETARY & CONFIDENTIAL - NOT FOR REDISTRIBUTION © 2015 KNEWTON, INC.
Making learning more personal
Knewton offers:

24. PROPRIETARY & CONFIDENTIAL - NOT FOR REDISTRIBUTION © 2014 KNEWTON, INC.
Knewton powers digital course materials that
dynamically adapt to each student’s unique needs
Some companies are beginning to include gaming elements in educational materials

25. Waggle Powered by Knewton is an adaptive
smart practice solution for grades 3-8. It launched
with math & ELA (reading and writing) in July
2014.
Triumph Learning is a leading K-12 educational content company and
publisher that serves 6 million students in 36,000 schools.
PROPRIETARY & CONFIDENTIAL - NOT FOR REDISTRIBUTION © 2015 KNEWTON, INC.
Waggle

26. PROPRIETARY & CONFIDENTIAL - NOT FOR REDISTRIBUTION © 2015 KNEWTON, INC.
Knewton powers learning materials that
also have gamified elements

27. Student earns rewards as she learns
PROPRIETARY & CONFIDENTIAL - NOT FOR REDISTRIBUTION © 2015 KNEWTON, INC.

28. Knewton continuously analyzes
progress, which partners chooses how
to display
PROPRIETARY & CONFIDENTIAL - NOT FOR REDISTRIBUTION © 2015 KNEWTON, INC.

29. PROPRIETARY & CONFIDENTIAL - NOT FOR REDISTRIBUTION © 2015 KNEWTON, INC.
Teachers better understand individual
student needs

30. WATCH HERE
PROPRIETARY & CONFIDENTIAL - NOT FOR REDISTRIBUTION © 2014 KNEWTON, INC.
Personalized learning paths
visualized