1. In Publishing's Multi-Tech Future,
is HTML5 the "Magic Bullet"?
Paul Belfanti
Director, Content Architecture
Core Platforms and Enterprise Architecture
January 14, 2015

2. Pearson: Standards Driven Strategies
“In order to Innovate Fast,
you need to Standardize”
Albert Hitchcock, CIO Pearson

3. Guiding Principles
• Leverage industry standards
• Adopt Open Source wherever possible
• Enable single-source, media-independent
publishing
• Enable a “build-it-once” approach for
systems and tools
• Ensure high discoverability and reuse of
content within Pearson systems and in
external environments

4. Standards: Embrace, Deploy, Advance —
The Virtuous Circle

5. Standards: Embrace, Deploy, Advance —
The Virtuous Circle

6. Standards: Embrace, Deploy, Advance —
The Virtuous Circle

7. Standards: Embrace, Deploy, Advance —
The Virtuous Circle

8. Why (X)HTML5?
• Digital Distribution
• HTML5 is the primary digital delivery format in the publishing industry
• Alignment with EPUB 3/EDUPUB
• Utilizes the industry standard distribution and exchange model for
reflowable content while enabling advanced layouts via responsive design
practices. Fixed layouts also supported
• Aligns with EDUPUB, a comprehensive EPUB 3 profile for the interchange
and deployment of educational content based on the Open Web Platform
• Flexiblility
• Supports modular, repurposeable content creation as well as online/offline
presentation
• Accessibility
• Fully supports best practices for accessibility WAI-ARIA industry standards
• Supports Print as well as Digital
• Can be transformed for import to InDesign for print while maintaining and
exporting valid XML post composition

9. Educational Content Standard
Profile Examples
•Target Audience (e.g., student, teacher)
•Product Type (i.e., eCourse, textbook)
•Form Factor (e.g., mobile, tablet, PC, print)
•Standard (e.g., Common Core)
Single Master Content Stream
• Eliminates content redundancy
• Supports accessibility
• Supports both print & digital
• Extensible to Support multiple workflows

10. Business Benefits
• Lead transformation to digital – by leveraging industry
standards for digital content creation and distribution
• Enable global business strategies - by supporting creation of
modular, flexible learning objects
• Drive efficiency and lower costs – through reusable,
customizable authoring and design templates
• Reduce time to market - through highly automated production,
transformation and validation tools
• Support innovation – by creating a foundation that ensures
quality of presentation and functionality
• Support data-driven strategies - for reuse, adaptive learning,
and efficacy measurement, through extensible content models
• Support customization at scale – by leveraging single-source,
presentation neutral markup and custom output profiles

11. Challenges
• Move beyond the “Tradigital”
• Conceptualize content creation around the digital paradigm
• Add new skills (instructional design, UI/UX) to existing expertise
• Reduce complexity
• Implement standards based strategies globally
• Expose content creators to the power of technology without exposing
them to the technology
• Ensure Accessibility
• Requires equal commitment from content creators and platform
developers
• Leverage Data & Protect Privacy
• Tracking/reporting user data while protecting privacy is key to
adaptive learning and efficacy reporting
• Accounting for Rights & Permissions at granular level is essential for
monetizing modular content

12. Thank You
paul.belfanti@pearson.com
https://twitter.com/soxionado
https://www.linkedin.com/paul-belfanti