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Schipul Con09 Keynote 1

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Deirdre Breakenridge
Deirdre Breakenridge

Keynote speech for SchipulCon 09 in Houston. Discussion of the changes in PR and whether it's revolution or evolution.

TechnologieBusiness
1 von 33
PR 2.0: Putting the Public Back in Public Relations How Social Media is Reinventing the Aging Business of PR Putting the Public Back in Public Relations Solis • Breakenridge
Overview: Traditional PR Meets Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
Overview: Traditional PR Meets Social Media Putting the Public Back in Public Relations Solis • Breakenridge 1. If you don’t customize your story and connect the right way, Consumers filter out the NOISE. ,[object Object],[object Object],NOISE
The Evolution of “The Pitch”
The Conversation Prism
The Conversation Prism
It Starts with Listening and Observation Putting the Public Back in Public Relations Solis • Breakenridge
It Starts with Listening and Observation Putting the Public Back in Public Relations Solis • Breakenridge
It Starts with Listening and Observation Putting the Public Back in Public Relations Solis • Breakenridge
It Starts with Listening and Observation Putting the Public Back in Public Relations Solis • Breakenridge
[object Object],It Starts with Listening and Observation Putting the Public Back in Public Relations Solis • Breakenridge
Charting a Social Map Your Brand
The Social Marketing Compass Putting the Public Back in Public Relations Solis • Breakenridge From the players and the platforms to the channels and the emotional sentiment
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media is About Sociology Not Technology Putting the Public Back in Public Relations Solis • Breakenridge
Putting the Public Back in Public Relations Solis • Breakenridge Evolution : Gradual, peaceful change - growth Revolution : A radical and pervasive change
Traditional News Release Social Media Release
Traditional News Release vs. Social Media Release
Web 1.0 Newsroom
Web 2.0 Newsroom
Traditional Monitoring & Measurement
Web 2.0 Monitoring & Measurement
1.0 Website Functionality
2.0 Website Functionality
Putting the Public Back in Public Relations Solis • Breakenridge Facilitator/Handler vs. Influencer/Champion
Becoming an Influencer/Champion Where are you on the Technographics Ladder? Putting the Public Back in Public Relations Solis • Breakenridge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 : The IT Department
Web 2.0: Build it yourself
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The New World of “Public” Relations Putting the Public Back in Public Relations Solis • Breakenridge
The Language of PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
What are the Qualifications to Participate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge
Putting the Public Back in Public Relations Solis • Breakenridge Whether it’s Revolution or Evolution… Be a Part of it!
Putting the Public Back in Public Relations Solis • Breakenridge You make the difference!
Any Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting the Public Back in Public Relations Solis • Breakenridge

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