What ELSE do Agile/Lean practitioners need to consider in defining their MVP for the enterprise market

2. Enterprise Product Creation:
When Lean/Agile/MVP
Won't Get It Done
© Copyright 2005-2013 Prista Corporation
ProductCamp Austin 11
20 July 2013

3. Basics:
“Product”
“An artifact of the truth
of the promise of the
brand.”
Watts Wacker
CEO, FirstMatter
Futurist and an original mentor
of FastCompany Magazine
?
Product is …

4. Basics:
“Product”
“Anything you can get a
customer to pay for
on a predictable
basis.”
Noel Capon
Chair, Marketing Division
Columbia Business School
Noel Capon
Chair, Marketing Division
Columbia Business School
Product is …

5. Sustained Value Meet

6. Formulating Sustainable
Product Lines/Brands Build
from a solid base of
understanding and priority -
the FACTS pyramid
– Science
C
A
T
F
S
– Architecture
– Concept
– Technology
– Features
?
Begin Here
Select &
Prove
Design &
Validate

7. Creating
Market
You must know the difference
Fiction is NOT falsehood
Fiction, like a Crichton novel,
uses a base in FACTS but goes
beyond to excite and create the
intended thoughts
Fiction F
A
C
T
S
the story
that creates emotion, mindshare and market

8. Best-practice 360-
degree
Product
Management
viewpoint is
balanced
Business
Execution
Strategic
Integration
Quadriform Product Management™

9. Market-DrivenDesign-Driven
Business
Execution
Pragmatic
Marketing
„Big‟ customers
Competition
Market data firms
Marketing
Sales
?
CEO/CFO
Operations
Employees
Gov / Law
AttorneysInvestors /
Shareholders
Quadriform Product Management Drivers
Development
(core competence)
Design Specialists
(UI, db, comms)
Research
Standards
“Rethinkers”

10. The Enterprise Product Path Hurdles
• Functional Critical Mass
• Local vs Constellation
Decision
• Economic Critical Mass
(ROI)
• Process Displacement /
Increment
• Credibility Sustainability

11. Sales Decision: Value/Risk Discount
• Value in use achieved after
some ramp-up period
(learning, growth, rollout,
implementation)
• “What-ifs” = risk = < $
• Time-value of money is
always applicable
Time
value target
ramp-up
risk
offset
deal price

12. Product Layers
QM/RM/PI
PSD
$1.0
$0.5
$1.5
$2.0
$2.5
$3.0
$3.5
RCA
EOC
ASD
PPR
UMRI
DCA
CWS
IM
Util
PSS
BA
CM
ALC
CN AF
PSO campaign
V6
19 July 2013
Full VBI++

13. Thank you for reviewing our presentation.
Don Jarrell
dbjarrell@pristacorp.com
(512) 266-7126
© Copyright 2005-2013 Prista Corporation
ProductCamp Austin 11
20 July 2013